Description
Compensation
The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The salary range for this role is $284K – $315K, plus generous equity, performance-related bonuses, and benefits.
Benefits include:
- Medical, dental, and vision insurance for you and your family
- Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses
- 401(k) retirement plan with employer match
- Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents)
- Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
- 13+ paid company holidays
- Mental health and wellness support
- Employer-paid basic life and disability coverage
- Annual learning and development stipend
- Daily meals in offices and meal delivery credits
- Relocation support for eligible employees
About the Team
The Marketing team at OpenAI helps customers understand, adopt, and get value from OpenAI's products and platform. The SMB Ads Marketing team focuses on building the growth engine for small and medium-sized business advertisers.
About the Role
We are seeking a Growth Lead, SMB Ads to build and scale how small businesses discover, adopt, and grow with OpenAI's advertising platform. This role involves owning acquisition and activation growth for SMB advertisers, focusing on bringing new advertisers into the funnel and helping them reach first meaningful spend.
Responsibilities
- Develop and execute acquisition and activation strategies for SMB advertisers
- Diagnose the advertiser funnel and identify areas for improvement
- Own the SMB acquisition strategy across various channels
- Partner with Product and Engineering to improve sign-up flows and onboarding experiences
- Translate SMB customer insights into positioning, messaging, and funnel improvements
- Use AI tools to accelerate experimentation and analysis
- Build operating rhythms for experiment planning and performance readouts
- Work with contractors and agencies to increase execution velocity
- Help define how the acquisition and activation function should scale over time
Requirements
- Significant experience in growth marketing, product growth, or SMB go-to-market roles
- Experience improving self-serve, product-led funnels
- Highly analytical with comfort using funnel analysis and experimentation
- Strong product instincts and ability to partner with Product, Engineering, and Data Science
- AI-native in workflow, using tools to move faster and generate leverage
- Ability to simplify complex advertising products into clear narratives
- Experience growing advertisers through scaled self-serve platforms
- Experience with advertiser acquisition, campaign launch, and measurement
- Thrives in ambiguous, fast-moving environments