Senior Marketing Specialist – Global Digital Communications & Channels

Porsche Engineering Romania is seeking a proactive Senior Marketing Specialist – Global Digital Communications & Channels to support internal and external communication activities within the international Porsche Engineering communications network.

As part of the global communications organization, you will contribute to the development, governance, and optimization of digital communication channels across multiple locations and stakeholders.

Responsibilities:

• Coordinate internal communication activities within the global intranet ecosystem, defining, maintaining, and continuously improving intranet governance, including content planning processes, publication workflows, content and structure, editorial standards, and access management
• Coordinate and prioritize communication requests, manage publication planning, and ensure timely delivery of content across internal communication channels in collaboration with international stakeholders
• Support the continuous optimization of global intranet structures, content quality, user experience, and communication effectiveness through analytics, reporting, and process improvements
• Coordinate and implement website enhancements, new pages, microsites, and content updates in alignment with business requirements and corporate communication objectives, while ensuring consistency with editorial guidelines and corporate messaging
• Conduct audits and identify opportunities to improve website performance, including SEO, content quality, discoverability, technical optimization, and user experience
• Contribute to the development of international social media activities by identifying new content opportunities, supporting channel-specific content strategies, and driving the adoption of data-driven communication approaches
• Monitor digital channel performance, develop reporting concepts, evaluate communication effectiveness, and derive optimization measures to support business and communication objectives
• Collaborate closely with Porsche Engineering Group Communications and international stakeholders to ensure consistent implementation of communication initiatives, governance standards, and strategic priorities across locations
• Support strategic transformation initiatives, including organizational and brand-related projects, by coordinating communication activities across internal and external digital channels

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Digital Marketing, Public Relations, Communications, or a related field
• At least 5 years of relevant experience in a similar role, ideally in a tech work environment
• High analytical skills, strategic and strong structuring abilities, and quick thinking
• Strong understanding of corporate communication processes, editorial workflows, content governance, and digital communication channels
• Efficient, organized, passionate, proactive, self-motivated, highly flexible, and independent working style
• Hands-on experience with Office365, intranet platforms, content management systems, website administration, and digital publishing environments
• Fluent in English and German
• Flexible and willing to travel abroad or domestically when required