Description
Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organisations to safely embrace this new era.
This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission.
As a Senior EMEA Marketing Programs Specialist, you will be responsible for the design and tactical execution of integrated, multi-country marketing campaigns across the EMEA landscape, targeting specific account lists. Success in this role requires a blend of program planning, an understanding of the EMEA market, and close cross-functional collaboration with teams like Field Marketing, Performance Marketing, and xDR to deliver measurable pipeline and revenue growth.
Key responsibilities include:
- Design, execute, and optimise integrated, multi-country marketing programs across the Europe, Middle East, and Africa (EMEA) region, with a primary focus on driving new business and accelerating pipeline.
- Be an hands-on contributor, blending planning with tactical execution to ensure programs are tailored for diverse EMEA markets and hit specific target account lists.
- Establish and maintain close cross-functional alignment with Field Marketing, and other functional stakeholders.
- Collaborate closely with Performance Marketing to integrate paid media approaches into campaigns for maximum reach and impact.
- Leverage and integrate our partner ecosystem into program strategies as appropriate to amplify results.
- Proactively explore and utilise emerging technologies, including AI, to continually improve marketing program effectiveness and efficiency.
- Your programs will be focused on the Enterprise segment, with an 'always on' plan running into SMB.
We are looking for someone with demonstrable experience creating and executing end-to-end marketing programs at scale within a B2B technology environment, preferably for the EMEA region. A strong understanding of effective targeting and segmentation strategies to ensure marketing efforts are focused on the highest-potential accounts is also required.
The ideal candidate will have proven hands-on experience and familiarity with various paid media approaches and their strategic application in integrated campaigns. Excellent collaboration and communication skills, with a track record of successfully working with sales (including xDR) and other cross-functional marketing teams (e.g., product, global, field) are essential.
A data-driven mindset, comfortable with tracking performance, and using insights to optimise programs for pipeline and revenue growth is also necessary.
If you are passionate about driving tangible business outcomes, specifically pipeline and revenue growth, and thrive in a highly collaborative and cross-functional environment, this could be the role for you.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran.