Description
What you'll do
As a Paid Acquisition Specialist at Cursor, you will be responsible for owning and scaling paid acquisition across various channels, including Google Ads, LinkedIn, Meta, Reddit, YouTube, and emerging developer-focused platforms. Your primary goal will be to build and optimize full-funnel campaigns that drive qualified signups, pipeline, and revenue, not just clicks.
You will develop channel strategy across search, paid social, retargeting, and experimentation budgets, and test ad copy and creative angles tailored to technical audiences. You will also partner closely with creative, content, and product marketing to ship high-performing ad concepts and landing page iterations.
Your responsibilities will include managing campaign structure, keyword strategy, audience segmentation, and bidding to improve CAC and payback. You will own measurement and attribution, with support from ops and engineering: tracking setup, conversion quality, offline conversion imports, and incrementality testing.
You will analyse performance trends and communicate results clearly through dashboards, reporting, and weekly insights. You will run structured experiments to identify new growth levers (new audiences, formats, offers, onboarding flows), and collaborate with sales, lifecycle, and data teams to improve lead quality and conversion rates downstream.
You may be a fit if
We are actively hiring for both senior and junior roles. To be a good fit for this position, you should have proven ability to manage meaningful monthly budgets and scale spend efficiently while maintaining performance.
You should have deep expertise in Google Ads (Search, YouTube, Performance Max) and at least one major paid social platform. You should also have strong understanding of funnel metrics: CAC, LTV, payback period, and conversion rates.
Experience with analytics and attribution tools is also required. You should have highly analytical mindset with comfort in spreadsheets, cohort analysis, and performance modeling. You should be able to move fast, test often, and iterate based on data and user insight.
Benefits
- Competitive salary
- Opportunity to work with a talented team
- Flexible working hours
- Professional development opportunities
How to apply
To apply for this position, please submit your resume, cover letter, and any relevant work samples. We look forward to hearing from you!