Description
We're looking for a results-driven, hands-on Senior Partner Marketing Manager to lead and execute partner marketing across Greater China and iGaming & Entertainment. This role is responsible for designing and delivering integrated partner marketing programs that drive partner-sourced pipeline, accelerate revenue growth, and strengthen partner engagement across Cloudflare's security and connectivity solutions.
You will be laser-focused on growing partner revenue, activating and scaling repeatable joint go-to-market programs, and embedding partner marketing into the region's broader growth strategy. Working closely with regional partners, partner sales, and internal marketing teams, you will execute high-impact campaigns, build strong partner communities, and optimize performance through data-driven insights.
The ideal candidate is a highly motivated self-starter with proven experience in B2B and cybersecurity partner marketing, strong attention to detail, and a passion for working across diverse partner ecosystems. You thrive in fast-growth environments, are obsessed with measurable results, and consistently turn strategy into tangible outcomes.
This role requires the ability to communicate with Mandarin speaking clients and stakeholders in the Greater China region.
Responsibilities
- Partner with regional Partner Sales Directors, Partner Account Managers, and internal marketing teams to align marketing activities with regional targets and business priorities.
- Manage the Market Development Funds (MDF) program, including partner submissions, timely execution, and ROI reporting for all partner activities.
- Execute joint webinars, virtual and in-person events, and digital campaigns to drive demand generation and solution adoption.
- Adapt global marketing campaigns and assets for local partners, tailoring messaging to cultural and business nuances in APAC.
- Monitor KPIs for partner programs, provide insights, and recommend optimizations to leadership.
- Maintain strong relationships with key distributors and partners, supporting their marketing initiatives and ensuring alignment with Cloudflare strategy.
- Represent Cloudflare at partner events and industry conferences, serving as a brand ambassador and solution expert.
Requirements
- 8+ years in B2B partner marketing, alliances, or channel marketing, ideally within enterprise technology or cybersecurity.
- Demonstrated track record of executing partner-led demand generation programs that deliver measurable business impact.
- Bachelor’s degree in Marketing, Business, or related field.
- Strong experience managing MDF and budgets, with focus on data-driven decisions and ROI analysis.
- Exceptional verbal and written communication skills, with ability to engage, persuade, and present to senior audiences.
- Strong cross-functional collaboration skills across regions and functions.
- Deep understanding of enterprise cybersecurity challenges across APAC.
- Ability to analyze data, identify opportunities, and execute innovative partner marketing campaigns.
- Proven ability to manage multiple complex projects across different time zones.
- Ability to travel up to 20% domestically and internationally.
Nice-to-Have Skills
- Existing relationships with key regional partners and distributors.
- Experience with Salesforce, Tableau, and marketing automation tools (e.g., Marketo) for partner attribution.
- Interest in the technical foundations of the internet, online security, and performance.