Director, Field Marketing

As the Director, Field Marketing, you will be responsible for ensuring an effective top-down/bottom-up flow between the national and regional field teams. Working cross-functionally to contribute to the annual business plan by creating, planning, and executing brand and marketing initiatives in all areas of the marketing mix.

Responsibilities:

• Share national Red Bull strategies, objectives, and philosophies with the field and establish and implement the national field marketing strategy.
• Communicate national objectives and set clear goals for Field Marketing Managers (FMMs) to ensure accountability to their key marketing deliverables.
• Ensure a top-notch understanding of the consumer and the market environment in every field, forming the basis of local field marketing idea generation and execution.
• Define ideas and programs that build brand image and increase understanding of product functionality on a local level.
• Work with the sales team to build mental and physical availability within On Premise, Off Premise, and New Business environments.
• Drive relevance across various consumption occasions and moments of need through tailored messaging and activation of big moments in the region.
• Support the FMM & CCM in ensuring the Student & Collegiate Marketing program is effective in reaching and driving consumption and brand love among the core target group.

Premium Appeal of Local Pride:

• Create and support local key events, scenes, and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape.
• Ensure every consumer experience with the brand is positive through attention to detail and premium execution at events and field marketing activities.
• Build and inspire your team to have a top-notch network and sustainable relationships with key influencers in the region.

Marketing Innovation:

• Understand the latest generational trends by being close to consumers and talking to networks in different scenes.
• Create a culture and system that fosters the creation and implementation of great ideas that fit the respective field and fully embrace digital/social media.
• Link national and local ideas during the annual business planning process.

Organizational Capabilities and Enabling Structure:

• Act as a role model and display Red Bull values with a consistent tone of voice that is motivating and inspiring.
• Source, hire, and train FMMs and Field Marketing Specialists (FMSs) who fit the brand and have a Red Bull attitude.
• Provide ongoing coaching and support to ensure the Field Marketing team achieves their deliverables.

Driving Efficiencies:

• Uphold a logistical system for warehousing and infrastructure to support local needs.
• Build smart and mutually beneficial partnerships with other brands, organizations, and networks.
• Deliver the annual approved business plan for all field marketing regions and achieve agreed individual objectives.

Requirements:

• 8+ years marketing experience, preferably in Brand, Sports/Events, or Culture Marketing
• Minimum 3+ years' experience of line management with expertise in hiring, training, and motivating teams
• Experience in working with commercial teams – general sales or trade marketing
• Experience in negotiation and management of projects and budgets
• Bachelor's degree or equivalent work experience
• Fluency in English, additional language skills an advantage

Benefits:

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement

Travel: 60-70%

Salary Range: $115,200 - $172,800 + cash incentives