Staff Product Manager, Growth

We're looking for a Staff Product Manager, Growth to own Flexport's website, self-serve experience, and the critical intersection between marketing and product that turns visitor traffic into a qualified pipeline.

You'll be the connective tissue between Marketing, Product, Engineering, and Sales, ensuring that every touchpoint from first page view to sales handoff is optimized for conversion and user quality. This is a high-leverage, metrics-driven role.

You'll set the strategy for how prospects discover Flexport, experience our products and technology for the first time, and convert into high-value leads that Sales can close. You'll own the growth marketing roadmap, run rigorous experimentation, and partner deeply with Marketing on acquisition and with Product and Engineering on the self-serve experience.

Responsibilities

Website as a Growth Product

• Own Flexport.com as Flexport’s highest-leverage growth channel to define the product vision, roadmap, and KPIs for the marketing website.
• Drive SEO and AEO strategy, information architecture, and content performance to increase organic traffic and domain authority.
• Lead conversion rate optimization across landing pages, product pages, and CTAs through structured experimentation (A/B tests, multivariate tests, holdout groups).

Self-Serve Flow & Product-Led Growth

• Own the end-to-end self-serve funnel from first visit through signup, onboarding, activation, and handoff to Sales.
• Define and instrument key growth metrics (visitor-to-signup, signup-to-activation, activation-to-MQL, MQL-to-SQL) and build dashboards that make funnel health visible across the organization.
• Identify and activate product-led growth levers: trial flows, in-platform conversion moments, guided onboarding, and expansion signals.

Marketing and Product Bridge

• Serve as the primary product partner between the Marketing team translating campaign objectives into product requirements and vice versa.
• Collaborate with Marketing and Sales Ops on lead scoring models, nurture logic, and segmentation strategies to ensure product signals feed into accurate lead qualification.
• Align product releases and platform capabilities with go-to-market motions so that new features translate into pipeline.

AI & Growth Innovation

• Leverage AI tools and workflows to accelerate experimentation, personalization, audience targeting, and performance analysis.
• Use AI to rapidly prototype and launch landing pages, microsites, interactive tools, and campaign automations without waiting on engineering resources.

Analytics & Experimentation

• Build and maintain growth dashboards that track traffic, funnel conversion, channel attribution, campaign ROI, and lead quality.
• Own the marketing experimentation program and define hypothesis backlogs, prioritize tests by expected impact, run experiments with statistical rigor, and scale winners.

Requirements

• Product management experience, with significant depth in growth, conversion, or product-led growth at a high-growth B2B technology company.
• Strong preference for former tech founders or early-stage operators who have owned the full end-to-end go-to-market for a B2B product from building the website to closing the first customers.
• Proven track record of driving measurable improvements in web traffic, signup conversion, activation rates, or pipeline generation.
• Deep understanding of enterprise B2B buying motions - complex, long sales cycles, buying committees, and what it takes to generate leads that Sales actually wants to work.
• Experience in logistics, supply chain, or enterprise SaaS is a strong plus.
• A power user of AI in your product workflow; you actively use tools like Claude Code, Codex, OpenClaw, or similar to accelerate prototyping, analysis, and experimentation.
• Bonus if you’ve used vibe coding or low-code AI tools to build landing pages, internal tools, or automations yourself.
• Fluent in web analytics, attribution modeling, and experimentation tooling (e.g. Google Analytics, Amplitude, Optimizely, LaunchDarkly). Comfortable writing SQL and building dashboards.
• Experience with marketing automation and CRM systems (Salesforce, HubSpot, Marketo) and a working understanding of how product signals feed lead scoring and sales workflows.
• Strong product craft , you write clear PRDs, define sharp success metrics, and ship iteratively. You know how to scope ruthlessly and say no to the right things.
• Excellent cross-functional communication. You can present strategy and results to the CEO, align Engineering on technical trade-offs, and partner back with your marketing team.
• A bias toward action and experimentation - you ship fast, learn fast, and iterate. You’re energized by ambiguity and thrive when you can move from zero to one.

Salary

The US base salary range for this position is $200,000-$230,000 USD.