Asia Marketing Manager

We are seeking an experienced Asia Marketing Manager to lead our marketing efforts in the region.

The successful candidate will define and execute marketing strategies aligned with our global brand, with full ownership of local execution.

Key responsibilities include:

• Establishing and managing close working relationships with influencers, creators, esports figures, media, and community partners to drive sustained product visibility and brand credibility
• Collaborating with sales teams to create sales enablement tools and promotional materials for channel partners
• Planning and executing go-to-market and product launch activities, coordinating with global teams, agencies, and partners to ensure timely and accurate execution
• Partnering with cross-functional and local teams to improve conversion tracking, campaign effectiveness, and overall marketing performance across channels and markets
• Managing influencer programs, media reviews, and awards tracking, ensuring timely execution and clear reporting of coverage
• Analyzing performance across channels, campaigns, and regional markets to identify growth opportunities, continuously optimizing and refining marketing strategies based on performance insights to drive measurable sales growth and business impact

The ideal candidate will have:

• 7+ years of experience in marketing roles within the Sim Racing, gaming, motorsports industries
• A Bachelor's degree in business, marketing, communications, or a related field
• Strong understanding of marketing strategies, channels, and branding, with established knowledge of and connections, including influencers, media, and gaming communities
• Proven experience leading product launches, go-to-market execution, and integrated marketing campaigns
• Experience managing marketing budgets and measuring campaign performance / ROI
• Ability to work cross-functionally with regional teams, local marketing teams, sales teams, creators, and external partners in a fast-paced environment
• Excellent organization and communication skills
• Fluency in English
• Ability to work under pressure and handle multiple simultaneous tasks with tight deadlines
• Proven track record of delivering measurable marketing results