Staff Product Marketing Manager, Ads

Discord is seeking an experienced Staff Product Marketing Manager to help build out our go-to-market motions for our Ads product suite.

This individual will align to several Product Managers, helping to bring high-impact products to market. In particular, this role will focus on Ad Formats and our push into Mobile Performance.

The successful candidate will:

• Develop and execute go-to-market launches for new Ad products, taking products from Alpha to GA
• Create and disseminate all internal and external collateral, including CommDocs, pitch materials, case studies, web assets and more
• Conduct market research, customer segmentation, competitive analysis to uncover advertiser pain points and product opportunities
• Lead activation initiatives, crafting differentiated messaging, value props, and GTM motions that resonate with new audiences and meet their unique needs
• Build and scale impactful sales enablement programs, training, collateral, objection handling, and tools, to empower the Sales team to confidently pitch and close deals in new categories
• Define and track activation goals and KPIs across verticals, continuously refining strategies to improve GTM performance and ensure scalable, repeatable success
• Partner with Business Marketing to establish Discord's thought leadership and category presence in new industries, shaping the narratives we bring to market through events, content, and industry partnerships

Requirements:

• 10+ years of Product Marketing experience in the advertising or related industry
• Technical understanding of the ads ecosystem
• Deep experience bringing products to market from strategy and ideation through to testing and GE release
• Proactive problem-solving mindset, understanding and synthesizing advertiser needs and translating these into product recommendations
• Excellent GTM capabilities, with true 0 to 1 product launches
• A proven ability to influence XFN partners and leadership
• Experience within the Gaming or Mobile verticals
• An ability to influence product roadmaps with robust Inbound
• Excel in ambiguous environments,excited about building new processes, business models, and scaling an advertising business from the ground up

The US base salary range for this full-time position is $204,000 to $229,000 + equity + benefits.