Description
FBS – Farmer Business Services is part of Farmers operations with the purpose of building a global approach to identifying, recruiting, hiring, and retaining top talent. By combining international reach with US expertise, we build diverse and high-performing teams that are equipped to thrive in today’s competitive marketplace.
We believe that the foundation of every successful business lies in having the right people with the right skills. That is where we come in,helping Farmers build a winning team that delivers consistent and sustainable results.
Since we don’t have a local legal entity, we’ve partnered with Capgemini, which acts as the Employer of Record. Capgemini is responsible for managing local payroll and benefits.
What to Expect
- A solid and innovative company with a strong market presence
- A dynamic, diverse, and multicultural work environment
- Leaders with deep market knowledge and strategic vision
- Continuous learning and development
Requirements
Summary
Leverages digital analytics and manages day-to-day operations of the paid Display & Social Media Acquisition plans. Creates and manages campaigns that deliver on key KPIs of sales calls and premium; measuring and evaluating the overall effectiveness of key campaigns.
Responsibilities
- Through the use of statistical modeling, data mining, and other best practices, provide data analysis and distribution of marketing campaigns and initiatives using Salesforce Marketing Cloud.
- Report Marketing results to the business by leveraging a broad analytical skillset.
- Develop targeted, responsive email campaigns within Salesforce Marketing Cloud platform or various email platforms, using coding languages like AMPScript, HTML, and CSS.
- Collaborate with the Design Team to create email templates and dynamic content that is visually appealing, brand appropriate, and ensures cross-browser and email client compatibility and deliverability.
- Transform campaign objectives into technical email solutions and monitor performance metrics to optimize email strategies in close collaboration with business unit teams.
- Create automated Journeys using tools like Journey Builder and Automation Studio.
- Configure triggers, personalize experiences, and integrate with external systems (Salesforce CRM, external databases, or other marketing tools).
- Build custom integrations to streamline data exchange and automate workflows.
- Maintain and develop appropriate lists and sendable data extensions to securely house subscriber data.
- Execute thorough quality assurance using Subscriber Preview and Test Send to verify personalization and rendering prior to launch.
- Distribute emails through one-time deployment in Email Studio or orchestrate automated behavior-driven communications in Journey Builder.
- Perform queries and stored procedures against databases.
- Deliver ad-hoc data requests and understand internal clients' objectives, processes, and products to make educated recommendations on changes to campaign approaches.
- Perform data mining/exploration of internal and external data sources for use in statistical modeling.
- Maintain a project tracker for communication with clients.
Requirements
- Experience with Salesforce Marketing Cloud using Email Studio and proficient in AMPScript required.
- HTML and CSS proficiency preferred.
- Proficiency in SQL preferred.
- API integration, Journey Builder, Automation Studio, Distributed Marketing, and Marketing Cloud Connect familiarity preferred.
Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive benefits package.
- Flexible work arrangements (remote and/or office-based).
- Dynamic and inclusive work culture within a globally renowned group.
- Private Health Insurance.
- Paid Time Off.
- Training & Development opportunities in partnership with renowned companies.