Description
Join our team at tonies, the world's largest interactive audio platform for children. As a Senior Lifecycle Manager, you will be responsible for maximising £ value from existing customers. You will work closely with the Global Lifecycle Team to ensure global initiatives are effectively executed and local opportunities are identified and delivered within the global frameworks.
Your tasks and responsibilities will include:
- Being the key link between the Global Lifecycle Team and local teams, ensuring strong alignment and execution of lifecycle initiatives
- Using global data and insights to build expertise in the market's retention performance, identifying trends and escalating key developments
- Bringing local insights, learnings, and opportunities into global discussions, contributing ideas to improve retention and the overall customer experience
- Executing and localising global retention initiatives, working with cross-functional stakeholders to deliver measurable outcomes
- Ideating key opportunities along local levers like pricing, promotional mechanics, range optimisations, POS experience and drive change by working with relevant market teams
- Running structured test-and-learn initiatives within the global testing framework, ensuring consistency and measurable impact
- Supporting delivery of key retention KPIs (e.g. listening time, repeat purchase, churn, customer profitability), ensuring clear financial impact and robust tracking in partnership with Finance
- Acting as the voice of the customer in the market, ensuring visibility, alignment, and continuous improvement of the end-to-end customer experience
- Managing 1 direct report, UK CRM Manager
We are looking for someone with demonstrable experience in retention, lifecycle, or growth, a strong commercial mindset, and the ability to ideate opportunities and think strategically. You should also be highly data-driven, able to translate complex data into simple, actionable insights with a commercial focus, and have a strong understanding of customer, financial, and other key business metrics.
As a member of our team, you can expect a competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription. You will also receive 30 days annual leave + bank holidays, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more. Health & wellbeing benefits include free lunch on Tasty Tuesday, private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, and Specsavers eye test voucher.