Description
Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.
Growth Marketing Team
The Growth Marketing team is a group of performance-driven marketers and channel specialists. They partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions.
Job Description
As a Growth Marketing Manager (Lifecycle), you will be a key driver of global marketing efforts to drive demand and revenue growth - designing, implementing, and optimizing scaled lifecycle campaigns across user segments and life stages. You will help create uncommonly great user journeys across email, dashboard surfaces, and content through a relentless focus on user experience and channel optimization.
Responsibilities
- Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. product activation, revenue, cross-sell, retention)
- Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
- Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
- Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization
- Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing
Requirements
- 7+ years of work experience
- 5+ years of experience in a marketing role designing and launching campaigns
- 3+ years of experience analyzing and taking action on the performance of marketing campaigns
- 3+ years of experience writing marketing briefs
- 3+ years of experience leveraging data and ML-driven techniques
Preferred Qualifications
- 3+ years of email marketing/CRM experience
- 3+ years of B2B marketing experience
- Experience with Marketo, Salesforce, and/or Salesloft