Mobile Growth Manager

Mobile Growth Manager

We're looking for a Mobile Growth Manager to own and scale our app acquisition and growth channels. This role will be hands-on in building, testing, and optimizing campaigns across mobile platforms,working cross-functionally with creative, product, lifecycle marketing, and data science.

Responsibilities

• Develop and execute mobile growth strategies across key acquisition channels (Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging platforms)

• Own campaign planning, budget allocation, optimization, and performance tracking end-to-end

• Partner closely with creative teams to develop high-performing, platform-native ad creative (static, video, UGC)

• Design and run experiments to improve install rate, activation, retention, and monetization

• Work with product and lifecycle teams to optimize onboarding, conversion flows, and downstream engagement

• Build and leverage attribution frameworks (SKAN, MMPs) to measure true performance and guide decision-making

• Analyze performance and optimize campaigns based on CPI, CAC, LTV, payback period, and retention metrics

• Identify and scale high-performing channels while quickly cutting underperforming ones

• Stay up to date with platform changes, privacy updates, and emerging opportunities in mobile growth

Who you are

We're looking for exceptional individuals who combine analytical rigor with a strong performance mindset, who are excited by fast iteration and measurable impact. You'll thrive with us if you:

• Have hands-on experience managing mobile acquisition campaigns across platforms like Meta, TikTok, Apple Search Ads, or Google App Campaigns

• Think beyond installs and optimize for full-funnel metrics like activation, retention, LTV, and revenue

• Are comfortable working within mobile attribution constraints (SKAN, MMPs) and making decisions with imperfect data

• Are comfortable operating in ambiguity and building new channels or programs from scratch

• Collaborate effectively with creative, product, lifecycle, and data teams to drive growth

• Take ownership and move quickly, balancing experimentation with execution

• Communicate clearly and can translate performance into business outcomes (growth, revenue, efficiency)

What we offer

• High-velocity innovation: Rapid experimentation, lean autonomous teams, and minimal bureaucracy.

• A truly global team: Collaboration with teammates across 30+ countries, a global customer footprint and office hubs in New York, London and Warsaw. Annual company offsite for the whole team to get together (the last one in Croatia!)

• Remote first: We prioritize your talent, not your location, with structured asynchronous workflows for maximum impact and minimal meetings.

• Continuous growth: Collaborate with AI leaders, shape your path, and contribute where you excel most.

Location

This role is remote and can be executed globally. If you prefer, you can work from our offices in Bangalore, Dublin, London, New York, San Francisco, Tokyo, and Warsaw.

#LI-Remote