Analyst, Measurement & Attribution

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Analyst, Measurement & Attribution

You will support marketing investment decisions by translating modeling outputs into clear insights. You will connect data across channels to inform budget allocation and improve performance.

Responsibilities

• Run marketing mix modeling analyses to support budget decisions
• Deliver insights and validate outputs with business teams
• Combine modeling outputs with first-party and channel data
• Partner with media teams to support ROI target setting
• Support experimentation roadmap to improve model accuracy
• Contribute to insight storytelling for marketing strategy

Required Qualifications

• Bachelor’s degree in STEM, economics, or related field
• 2+ years experience in analytics or marketing measurement
• Experience querying large datasets using SQL
• Knowledge of statistics, hypothesis testing, and regression
• Experience using R or Python for analysis

Core Skills and Experience

• Exposure to marketing mix modeling or attribution
• Experience working with campaign or media data
• Data visualization and reporting
• Experience supporting cross-functional analytics work
• Familiarity with experimentation methods