Description
The Performance and Sales Analyst is a key role within Ford Credit Britain's Business Operations team, providing data-driven insight into national sales and marketing performance.
Using advanced analysis, forecasting, and reporting, the role supports strategic decision-making across sales activity, finance penetration, renewals, and forward order bank management. You will work closely with dealer partners, Ford of Britain, and wider European and global teams to improve performance, strengthen reporting capabilities, and support growth areas such as online sales, loyalty, commercial vehicles, and electric vehicles.
This is an excellent opportunity for a commercially-minded analyst who enjoys turning data into actionable insight and influencing business outcomes.
Responsibilities:
- Analyse national sales and marketing performance, delivering insight into trends, risks, and growth opportunities
- Produce weekly, monthly, and quarterly reporting and forecasting covering sales activity, renewals, portfolio performance, finance penetration, and order bank
- Support sales and marketing strategy through campaign analysis, performance evaluation, and recommendations
- Develop, enhance, and automate dashboards and reporting using tools such as Power BI, ClickView, and Alteryx
- Partner with dealer networks and internal Ford Credit, Ford of Britain, and European teams to improve data integration and sales processes
- Provide ad-hoc analysis and respond to data and reporting queries to support decision-making and issue resolution
Qualifications:
- Strong analytical skills with a proven ability to use data to influence strategy and deliver results
- Advanced Excel skills and experience with analytics and visualisation tools such as Power BI, Alteryx, ClickView, or similar
- Confidence translating complex data into clear insight for non-technical stakeholders, with strong communication and presentation skills
- Ability to plan, prioritise, and manage workload effectively while working autonomously
- Knowledge of the automotive and/or automotive finance industry, including OEM or dealer operations
- Sales, operational, or dealer systems experience, or experience working closely with national sales and marketing teams
Benefits:
- Competitive salary
- Opportunities for professional development and growth
- Collaborative and dynamic work environment
Note: The company is committed to diversity and equality of opportunity for all and is opposed to any form of less favourable treatment or harassment on the grounds of race, religion or belief, sex, marriage and civil partnership, pregnancy and maternity, age, sexual orientation, gender reassignment or disability.