On-Premise Festival and Third-Party Event Specialist

The On-Premise Festival and Third-Party Event Specialist plays a critical role in bringing Red Bull's national festival and third-party event strategy to life by positioning the brand at the center of regionally and nationally relevant music festivals and third-party events.

This role helps strengthen Red Bull's long-standing history in the global festival and event landscape by executing best-in-class standards and activations that blend creative vision, operational excellence, and partner collaboration.

The On-Premise Festival and Third-Party Event Specialist is responsible for the planning, development, management, and execution of partnered music festivals and third-party events within their territory.

Responsibilities

Areas that play to your strengths

• Planning
• Keep a strong pulse on New York City's high-volume event landscape, including emerging promoter trends, festival opportunities, venue activity, and cultural moments.
• Map and forecast all music festivals and third-party events in your territory.
• Align and negotiate festivals and events within the territory based on regional hunting lists and approved budgets.
• Manage the planning and execution of high-volume Northeast festival and third-party event partnerships across key venues, promoters, and cultural moments.
• Support the collaborative business planning process with regional teams.
• Work with the F&E team and other departments to successfully execute a variety of festivals and events, including 10+ festivals and 200+ third-party events annually.

• Execution
• Bring approved plans to life through production guidelines, standard event procedures, and consistency inside and outside the festival grounds.
• Manage logistics orders, ticketing, hospitality needs, on-site staff, and credentialing processes.
• Work with festival and On-Premise event concessionaires and sponsorship teams to ensure all Red Bull executional standards are met based on negotiated and contracted agreements.
• Coordinate with production and fabrication vendors on asset transportation, storage, load-in, build, strike, and post-event inventory management.
• Manage approved external vendors for print, design, and fabrication needs.
• Manage reporting processes for all assigned events.
• Work cross-functionally with regional On-Premise, Sports, Field Marketing, Culture Marketing, Distribution, and Media Network teams to ensure the festival marketing framework is actively leveraged at the right festivals and events to drive impact.
• Support Festival and Event Specialists across RBNA on large projects and on-site activations as needed.
• Support the F&E Operations Manager on new tool development, creation, and implementation.
• Support the organization holistically by sharing best practices to maximize brand presence and consumer pull in accordance with the U.S. festival and On-Premise event strategy.

• Budget Managed
• Manage project budgets of up to $200,000 while optimizing budget frameworks by identifying efficiencies and leveraging economies of scale through multi-event promoter partnerships.

Requirements

• 2+ years of experience in live event production and experiential marketing, with proven festival experience.
• Strong problem-solving skills and ability to make decisions in fast-paced live event environments.
• Experience in strategic planning and orchestration of multi-layered event programs at music festivals and events.
• Experience with financial and vendor management.
• Strong negotiation and stakeholder management skills.
• Long-standing relationships and a respected reputation with festival and event promoters, vendors, and industry leaders in New York.
• Experience managing $200K+ budgets and multiple projects simultaneously.
• Deep understanding of the festival and event landscape.
• Strong organizational and communication skills, including presenting and coaching.
• Confident, collaborative leader who fosters team culture and gains buy-in from key partners.
• Must be willing to live in New York City, with the ability to travel 50% of the time to other markets in the Northeast Region.
• Comfortable managing multiple events, partners, and deadlines at the same time.
• Ability to identify opportunities that drive brand visibility, consumer engagement, and business impact.

Travel

• Travel 50-60%

Benefits

• Permanent
• Benefits eligible