Description
In 1923, Claude Hopkins published Scientific Advertising which many say has the first descriptions of A/B testing and using coupons for attribution. If that weren't enough of a claim to fame, Hopkins is also credited with popularizing tooth brushing, after a very successful campaign with Pepsodent. Fast forward 100+ years, and Mercury is looking for a Head of Growth Marketing to apply the same mix of rigorous thinking and innovation to Mercury's growth strategy. We are building radically different banking and in 2025, we crossed $650M in annualized revenue – while being profitable for the past 3 years. But we have even bigger ambitions.
As our Head of Growth Marketing, you will be responsible for all functions of growth marketing to acquire new customers (mainly through a PLG / self-serve motion), and monetize and retain our existing ones. You will lead a talented team of marketers, and work hand in hand with sales and product to hit acquisition and revenue goals, bringing Mercury's bank accounts and financial software to ambitious companies, as well as consumers (Mercury Personal launched to the public in December 2025).
Some of the things that you'll do:
- Set the strategy across all areas of growth marketing (paid, demand gen, martech, lifecycle, website optimization, SEO/GEO)
- Think across channels and full funnel – the work doesn't stop when the customers join, we need to activate and monetize them (we are launching new products all the time)
- Hire, manage, and develop a team of marketers and agencies (will inherit a talented team of 11)
- Create a team culture of relentless execution, experimentation, and curiosity (everything from trying new ad creative to trying new technology)
- Be extremely data driven and be excellent at defining, setting, and reporting on full-funnel KPIs (working with a data science team)
- Develop strong relationships with sales, partnerships, and product/engineering teams to collaborate on growth strategy across the company
- Be a crucial voice of marketing leadership; understanding how to hit growth goals while staying true to the brand and putting the customer first
- Make strong, principled decisions and influence a cross-functional group to execute