Description
As a Red Bull Student Marketeer, you will be part of the most dynamic and empowered brand ambassador programme in the world. You will learn about Red Bull's target group and be responsible for driving the brand image and product understanding on your campus and in the region.
Your main tasks will include expanding the brand presence, engaging students, increasing sales, and driving visibility of the Red Bull brand. This includes direct contact with consumers and customers, inviting product trials, and working at Red Bull events to ensure an unforgettable brand experience for consumers.
Responsibilities:
- Be a brand and product ambassador, living and breathing the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
- Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at your university.
- Create a strong network on and around your campus, establishing and maintaining relationships with key local individuals.
- Identify local collegiate content creators in relevant Red Bull scenes and work with your FMS to bring them into the World of Red Bull.
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - answering any questions and concerns from consumers.
- Work at Red Bull events, collegiate activations, and supported events to help ensure an unforgettable brand experience for consumers.
- Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations.
- Increase brand engagement on your Social Media handles through authentic content.
- Be a sales expert, building relationships with local sales account managers and ensuring Red Bull is available and visible in outlets, on your campus and in your region.
- Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond.
- Leverage relevant assets from the World of Red Bull to keep us top of mind in sales accounts.
- Ensure perfect execution of defined store standards.
- Execute tasks with high quality and attention to detail, sharing ideas and collaborating with your team through regular face-to-face and online interaction.
- Plan and report your activities in the dedicated online platform in a timely manner and with accuracy.
- Contribute to business development by providing local insights, trends and overall opportunities.
To be successful, you will need to be at least 18 years old, have a valid US driver’s license, and be enrolled in a university or college. Fluency in English is required, and additional languages are an advantage. You should be able to work flexible part-time hours, including some evenings and weekends for a minimum of 15 hours per week. You will also need to be immersed in student life, understand the collegiate landscape, and be connected with a diverse range of influential groups and individuals on campus.
If you have an affinity for project management, working ‘behind the scenes’, and winning sales, then this could be the perfect opportunity for you.