Description
Define and execute Fanatec's global marketing strategy , building integrated, narrative-driven campaign arcs, not initiative lists , with a strong focus on community and social growth.
Own Fanatec's brand narrative, product storytelling, and go-to-market campaigns.
Build, guide, and develop the marketing team , providing clear priorities, protecting team capacity through OKR discipline, and ensuring direct reports are not left without direction or context.
Lead AI adoption across the marketing function: role-model practical AI use, build team fluency in AI-powered workflows, and ensure Fanatec marketing operates at the productivity frontier.
Ensure strong cross-functional alignment with Product, Sales, Events, and Creative teams.
Build and scale global community platforms, creator ecosystems, and influencer partnerships.
Lead global social media strategy and day-to-day community engagement.
Own channel marketing: deliver monthly MDF planning by account and region, build account-level campaign roadmaps for key retail partners, and represent marketing credibly in sales account meetings.
Design and deliver structured, measurable campaign arcs for launches and lifecycle marketing, with clear narrative, defined ownership, and post-campaign review at every stage.
Own and steward the global marketing budget: allocate across channels and campaigns with rigour, protect against overcommitment, and report spend-to-impact transparently to leadership.
Own full-funnel marketing performance: connect brand and community activity to D2C conversion, customer acquisition cost, and lifecycle retention metrics.
Own reputation management and crisis-response playbooks for community and creators.