FBS Director Marketing and Sales Automation

We are looking for a Director of Marketing and Sales Automation to join our team. As a key member of our organisation, you will be responsible for business planning, analysis and implementation of enterprise initiatives to support Agency Innovation and Digital Communications for Client Conversion and Retention in the marketing and commercial space.

This position is responsible for overseeing all R&D related to innovative new projects to increase agency performance, including retail storefront innovation, technology innovation and cross functional projects that integrate business units with agency operations.

Key Responsibilities:

• Build data-driven lifecycle programs that improve onboarding, engagement, renewal, and cross-sell performance
• Lead campaign planning across digital, email, content, and partner channels with a focus on measurable outcomes
• Collaborate with agency partners to strengthen brand presence, optimise messaging, and improve funnel performance
• Analyse conversion metrics, retention trends, and customer behaviour to identify opportunities for optimisation
• Oversee segmentation, targeting, and personalisation strategies to improve marketing efficiency
• Liaison for other new technology projects such as Guidewire and Salesforce innovations.
• Leads all operational aspects, content delivery, communications, and strategy for Agent Dashboard and Web content design shop for all new field facing initiatives such as Agency Vision, Smart Office, Leadership 411, Agent Promotions, FFR.
• Develops ROI and coordinates strategies to implement new technologies within the Zone/Territory structure as well as test piloting new technology for Agents and District Managers.

Requirements:

• 7-9 years of experience in a Marketing/Sales Position focused on Conversion and Retention
• Insurance Experience in P&C (Very desirable) and Life (Very Desirable)
• Open Experience in the Financial Industry, E-commerce
• Full English Fluency

Technical & Business Skills:

• Email marketing, lifecycle marketing, marketing automation in all channels
• Data Driven Performance & Optimisation - Advanced
• Data Analytics - Advanced
• Lead Funnel Analytics - Advanced
• Relationship Management – Advanced
• Process Design - Advanced (7+ Years)
• Sales tech & automation mastery - Advanced (7+ Years)
• Demonstrated collaboration, relationship building and influencing skills.

Benefits:

• A competitive salary and performance-based bonuses
• Comprehensive benefits package
• Flexible work arrangements (remote and/or office-based)
• You will also enjoy a dynamic and inclusive work culture within a globally renowned group
• Private Health Insurance
• Paid Time Off
• Training & Development opportunities in partnership with renowned companies