Description
You will join the Marketing Program Management team at Airbnb, enabling the company's teams to operate effectively and efficiently. As a Lead Program Manager on the Global Marketing Social team, you will own the operational strategy and execution excellence behind Airbnb's organic social always-on content series. This is a high-impact role that sits at the center of how Airbnb shows up on social every day.
Your responsibilities will include partnering with Marketing, Strategy, Creative, and Production stakeholders to drive collaboration, prioritization, and decision-making across always-on content series. You will define and continuously refine 'ways of working' for always-on organic social, crafting and socializing intake processes, content calendars, production workflows, and governance frameworks.
You will ensure each content series has a clearly documented brief: objectives, cadence, platform specs, tone guidelines, and success metrics. You will maintain the single source of truth in Airtable: content calendars, production trackers, publishing schedules, status dashboards, and leadership summaries.
You will oversee timelines, dependencies, and publishing deadlines, identifying, untangling, and escalating blockers to keep content on schedule. You will drive reviews and approvals across XFN stakeholders (Legal, Comms, Policy, Community); develop review workflows, set clear SLAs, and communicate outcomes efficiently.
You will partner with Social strategy, Community Managers, and Platform teams to guarantee assets are published on time and on spec across all organic channels. You will lead content series retrospectives, codifying performance learnings and embedding them into future planning cycles and production processes.
As a successful candidate, you will have 12+ years of experience in Program Management, Content Operations, Account Management, or Project Management. You will have an understanding of organic social content production and publishing across platforms and a track record of building and operationalizing recurring content programs or editorial series at a large digital brand or media organization.
You will have long-term strategic thinking balanced with near-term execution skills and a strong bias for building repeatable systems. You will have proven ability to build strong relationships and influence creative and business stakeholders without direct authority. You will have demonstrable skills in mediation, negotiation, and conflict resolution, particularly in balancing creative quality with operational velocity.
You will have a demonstrated track record of managing high-volume, always-on content workflows with cross-functional teams under consistent deadlines. You will have experience structuring and scaling content operations globally, including localization and transcreation workflows.
You will be comfortable working across the full content lifecycle: editorial strategy, creative production, platform publishing, community response, and performance reporting.