Description
We are seeking an empathetic, highly entrepreneurial leader to serve as the Director, Product Marketing - AI Optimization. In this role, you will be responsible for creating an AI culture of 'pull-adoption' across the enterprise. You will build a digital product marketing strategy from scratch amidst ambiguity, driving product consolidation, branding, image and asset creation, and spearheading both internal and external campaigns.
This position is designed for a professional who blends deep expertise in AI technology adoption and customer experience (CX) with premium brand management and cross-functional launch coordination. You will leverage advanced marketing techniques to boost user adoption, lead training and enablement frameworks, and partner closely with Ford Direct and Go-to-Market teams. If you are passionate about change management, identifying what truly matters to people, and holding strict accountability for adoption metrics, this is the role for you.
In this position, you will lead the marketing and adoption of our AI products by delivering the following:
- Create a Digital Product Marketing Strategy from Scratch
- Drive User Adoption & Create a Culture of Pull-Adoption
- Lead Training, Enablement, & Content Creation
- Partner with Go-to-Market Teams & Ford Direct
- Lead Teams of External Consultants and Agencies
- Accelerate Time-to-Value & Phased Rollout
You will have:
- Digital Product Marketing Strategy: Proven ability to create marketing strategies from scratch amidst ambiguity, including branding, product consolidation, and image/asset creation.
- Change Management & Empathy: Expertise in change management methodologies, understanding what matters to people, and applying deep empathy to drive user adoption.
- AI & Customer Experience (CX): Experience in AI technology, automation, and transforming data into intelligent decisions to elevate the customer and employee experience.
- Cross-Functional Leadership: Track record of coordinating product launches and working closely with Go-to-Market teams, sales, design, and Ford Direct.
- Agency & Consultant Management: Demonstrated success in leading teams of external consultants, marketing agencies, and creative professionals.
- Content Creation: Hands-on ability to direct or create high-quality videos, training materials, and enablement frameworks.
- Entrepreneurial Spirit: A proactive, innovative mindset capable of navigating ambiguity and driving global or regional growth initiatives.
Even better, you may have:
- Master's degree preferred.
- Design thinking certifications.
- Change management certifications.
- A unique mix of experiences mirroring top-tier brand management (e.g., luxury or premium automotive brand launches) and advanced AI/CX technology sales and marketing.
- Proven track record of controlling and improving adoption metrics, holding accountability for adoption targets.
- Deep understanding of proactivity, integration, and automation in customer experience.
- Experience spearheading cross-functional product launches and coordinating global/regional growth initiatives.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!