Description
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
We are looking for a Senior Publishing Manager to lead publishing performance for FC Online (FCO) across Vietnam and Thailand, in close partnership with Garena. Vietnam represents the majority of the SEA business and is the primary focus of this role. You will be EA's in-region market owner and the internal voice of the Vietnamese FCO community, driving commercial performance, local execution, and long-term growth. Do you have a passion for sports (football preferred) and live service games?
Responsibilities
- Market & Business Leadership:
- Oversee publishing performance and revenue outcomes for Vietnam and Thailand
- Translate regional strategy into applicable local growth plans
- Lead forecasting, business planning, and performance reporting
- Identify and guide projects to improve player value and revenue
- Partner Management:
- Act as EA's primary point of contact with Garena for FCO SEA
- Align on business priorities, content roadmap, and execution plans
- Represent SEA market needs to influence partner decision-making
- Market Insights & Advocacy:
- Serve as the in-market expert for Vietnamese players
- Provide market, competitor, and community insights to inform strategy
- Advocate for local priorities across studio and regional teams
- Collaboration:
- Partner with Studio, Marketing, Finance, Legal, and Insights teams
- Support GTM planning and live service execution
Requirements
- 7+ years' experience in gaming, publishing, product, or digital marketing
- Expertise in the Vietnamese gaming market (essential)
- Fluency in English and Vietnamese
- Experience working with publisher partners in F2P or live service environments
- Commercially motivated, with experience in forecasting and data-led decision-making
Benefits
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more.