FBS - SEO (Search Engine Optimization) & GEO Specialist

Role Description

This role is part of the SEO & GEO team within the Digital Acquisition & Growth Marketing team at Capgemini. The successful candidate will focus on developing and implementing GEO (generative engine optimization) and SEO (search engine optimization) strategies to increase Farmers.com visibility across LLM/AI search engines such as Google AIO, ChatGPT, Perplexity, etc.

Responsibilities

• Develop and implement GEO and SEO strategies to improve Farmers.com visibility across LLM/AI search engines
• Conduct onsite and offsite improvements, including obtaining external citations
• Perform outreach efforts to relevant sites and articulate goals and asks for each project
• Execute action plans on deadline, connect with other teams to complete projects, report on project status, benchmark, and report building
• Work on complex projects and execute results-oriented solutions for organic and AI search
• Act as a project lead on one or more moderately complex to complex projects, or lead one or more aspect of complex projects
• Develop project plans, schedules, and measure project success

Requirements

• English Proficiency: Fluent
• Other Critical Skills: Search Engine Optimization, GEO - Advanced, Digital PR - Intermediate
• Software/Tool Skills: Brightedge, Semrush, Ahrefs, seoClarity, Google Lighthouse

Benefits

• Competitive salary and performance-based bonuses
• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements
• Dynamic and inclusive work culture within a globally renowned group
• Private Health and Dental Insurance
• Pension Plan
• Meals tickets
• Life Insurance