Description
This role sits at the intersection of brand strategy, creative leadership, and storytelling. You will own the full spectrum of voice, tone, and written creative across both the Anthropic and Claude brands across marketing , web copy, social, product launches, campaigns and more.
The Creative Studio is Anthropic's in-house creative team responsible for the brand expression across Anthropic and Claude. We care about craft, making things by hand and using AI when it makes sense.
About the role
This role is for a creative leader who brings both rigorous craft and bold creative instinct , someone who can shape how the world understands and relates to AI through the power of language.
Responsibilities
Define and evolve brand voice
- Define and continuously refine the voice and tone frameworks for both Anthropic and Claude brands, ensuring they are distinctive, resonant, and appropriate across our many audiences , from developers and enterprise buyers to the general public.
- Collaborate with marketing strategists and other Creative Directors to ensure voice and tone are deeply integrated across all marketing creative touchpoints and channels.
Lead creative strategy and writing
- Own the creative strategy and writing for marketing campaigns, product launches, web content, social media, video content and more.
- Define what 'raising the bar' means. Push toward creative work that is surprising, precise, and unmistakably human in its intentionality.
Build and develop a team
- Hire, mentor, and grow a team of writers and content strategists with strong voices, strong opinions, and the ability to interrogate outputs relentlessly.
- Foster a culture of craft, creative ambition, and collaborative excellence.
- Establish clear creative processes and feedback loops that empower your team to do their best work at speed and scale.
Partner across the creative studio
- Work hand-in-hand with Creative Directors across Product, Enterprise, Web, Video, and Growth to deliver cohesive, world-class creative work across all channels and audiences.
- Serve as a key creative partner to marketing leadership, contributing to strategy and execution at the highest level.
- Serve as the connective tissue between human creative vision and AI execution infrastructure , translating strategic intent into prompting frameworks, feedback systems, and quality bars that scale.
You may be a good fit if you
- Have 12+ years of experience in creative leadership, with a strong background in creative strategy, copywriting, and content , ideally in a fast-moving, high-stakes environment.
- A portfolio that demonstrates both exceptional writing craft and the ability to lead and shape creative vision at scale.
- Deep experience defining or evolving brand voice and tone, with an intuitive understanding of how language creates emotional connection and trust.
- Proven track record of building and leading creative teams, with a talent for hiring exceptional talent and fostering their growth.
- Strong cross-functional collaboration skills , comfortable working closely with designers, product teams, comms, engineers, and senior stakeholders to bring creative visions to life.
- The ability to balance strategic thinking with hands-on creative work, and to move fluidly between high-level direction and detailed execution.
- A genuine curiosity about AI and its impact on the world , and the ability to communicate complex ideas with clarity, nuance, and warmth.
Strong candidates may also have
- Experience working within or alongside a technical or scientific organization, and comfort translating complex subject matter into accessible, compelling creative.
- Familiarity with the AI industry landscape and the unique communications challenges it presents.
- Experience working in a creative studio or in-house creative environment at a high-growth technology company.
The annual compensation range for this role is listed below.
For sales roles, the range provided is the role's On Target Earnings ('OTE') range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Annual Salary: $320,000-$400,000 USD