Category Advisor

The Category Advisor serves as a key customer-facing contact for Red Bull's Category Advisory team, providing category expertise and strategic guidance for the Energy Drink category.

Responsibilities:

• Serve as the strategic customer lead for assigned retailer, acting as Red Bull's senior partner in shaping multi-year category growth agendas for the Front-End
• Develop and champion a long-term vision for Front End total single serve beverage solutions that enhance convenience, drive incremental purchases, and improve overall trip conversion
• Influence future assortment and modular strategies to expand energy's presence, increase market share of total single serve beverage and optimize productivity across Front End
• Shape the future design, placement, and execution standards for impulse single serve beverage category destinations that elevate the shopper experience and drive profitable growth
• Anticipate evolving competitive dynamics and proactively develop strategies that increase category productivity while supporting sustainable growth of the Energy segment and total single serve beverages
• Identify emerging shopper, category, and retail trends to inform future growth strategies and create competitive advantages for assigned retailer and Red Bull
• Assist in the development of holistic, strategic category recommendations taking into account consumer and market trends, assortment, space, merchandising, etc.
• Create and lead shopper and category centric presentations, founded in research and data analysis that support the retailer’s category performance objectives
• Leverage Shopper and Consumer insights to identify key shopper groups or purposes within the channel to inform Walmart growth strategies
• Apply third party research resources to inform and direct strategy for the retailer and the category

Requirements:

• 5+ years of experience analyzing/interpreting data and creating best in class retailer strategies
• 3 to 5 years of experience of customer-facing Category Management
• Expert analytical and data interpreting skills
• Strong communication and superior story telling skills
• Strong working knowledge of JDA and advanced MS Office

Benefits:

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement