Culture Marketing Manager

We are seeking a Culture Marketing Manager to join our National Culture Marketing Team in Istanbul, Turkey.

As a Culture Marketing Manager, you will be responsible for implementing defined strategies and ensuring long-term initiatives and relationships that impact the business within culture playgrounds. You will oversee the correct and proper realization of Red Bull and third-party supported events, collaborate with the global culture team to explore innovative solutions, and continue pushing the boundaries of culture marketing.

Responsibilities:

• Create an annual Culture Marketing plan and deliver on set targets
• Realize selected culture marketing initiatives and projects as part of the overall marketing plan
• Establish and maintain long-term culture platforms in music, dance, street culture and beyond
• Negotiate and secure relevant music rights to ensure all created content can be sufficiently utilized via our media business
• Work closely together with sales, communications and brand department
• Briefing and management of outside specialists/agencies
• Controlling the realization of events and other relevant culture marketing activities
• Budget responsibility for selected areas of the national program
• Establish a rich network in the fields of culture in general and in particular to be aware of new upcoming trends and movements in music, dance, stand-up and street culture
• Co-ordination of activities with On-Premise, Sport, Student Brand Manager and Communication departments to maximize efficiencies and consumer impact
• Liaison with international culture department for development of best practice
• Ensuring our team stays on the cutting edge of marketing innovation
• Evaluating the results of the respective activities
• Ensuring a qualitative approach of all opinion leader activities

Requirements:

• At least 4 years of previous work experience in music/dance/culture related event marketing environment and creative-based roles in relevant playgrounds
• Working experience in event management, content creation, agency and artist management
• An established network of diverse artist and music industry contacts such as record labels
• A proven track record of successful, innovative projects with KPIs especially in the area of music
• Interested and open to different cultural playgrounds such as music, dance, arts, stand-up, street culture
• Experience in content creation with artists & creators
• Well-connected in different culture scenes and environments – good networker
• Clear understanding of the global & local entertainment, music, dance and entertainment industry, as well as a firm understanding of the youth culture

Travel: 20-30%