Description
In this role, you will drive the execution of our digital customer experience, aligning technical platforms with business goals to deliver measurable results.
Key responsibilities include:
Aligning all digital touchpoints with our brand strategy and Ford's global organisational standards. Managing and optimising the customer lifecycle to deliver key KPIs using insights from quantitative and qualitative behavioural data. Coordinating, managing, and executing website development projects in close partnership with internal teams and external agency partners. Serving as the primary liaison between agency partners, Dealers, the IMG Central Team, and various Sales & Marketing stakeholders. Owning web analytics and insights, translating complex data into executive-level reporting and strategic recommendations. Supporting the sales pipeline, meeting lead generation and lead nurturing targets. Launching and implementing new content and customer engagement tools across relevant customer-facing digital touchpoints. Leveraging market research and user insights to drive actionable, strategically applied results.
To succeed in this role, you will need:
A strong analytical mindset, with the ability to translate complex data and behavioural insights into clear, actionable digital strategies. Digital and project management skills, with experience coordinating and executing website development projects. Exceptional presentation, communication, and interpersonal skills, with a natural ability to collaborate cross-functionally across diverse teams. A results-driven approach, with a strong drive for results and excellent multitasking abilities. A minimum of 5 years of automotive experience within Marketing & Sales. Direct experience in Digital Marketing and managing Digital Platforms is highly advantageous. An Honours degree in Marketing, Sales, or an equivalent qualification is an advantage.