Description
We are looking for a go-to-market leader who can make all three of Mercury's growth motions work harder together with a data-driven strategy and consistent positioning across the customer journey.
The successful candidate will own end-to-end GTM strategy across Mercury's three primary growth motions , product-led, sales-led, and partner-led , including segmentation, messaging, channel planning, and cross-functional execution.
Key responsibilities include: Building and maintaining the customer journey, messaging, and infrastructure that works across all three motions: shared value propositions and personas that flex appropriately for self-serve onboarding flows, sales conversations, and partner co-marketing Partnering closely with the Growth product org on strategy and execution for driving top-of-funnel, conversion, activation, and virality Driving pipeline and revenue contribution by partnering with sales leadership on enablement, from battlecards and objection-handling frameworks to deal acceleration content and segment-specific playbooks Developing Mercury's partner marketing strategy in collaboration with the partnerships team , including co-marketing programs, partner enablement materials, and joint GTM playbooks that make Mercury the easiest partner to go to market with Leading customer and market research to stay ahead of competitive dynamics, identify growth opportunities across segments, and feed insights into product, pricing, and roadmap decisions Defining and tracking the PMM metrics that matter for growth , activation rates, pipeline influence, partner-sourced revenue, segment-level conversion , and use them to continuously improve GTM strategy
Requirements include: 10+ years of B2B product marketing experience, with full ownership of GTM strategy , not just launch coordination Demonstrated experience driving growth across multiple GTM motions; you've run product-led, sales-led, and partner-led programs, and you understand how they interact Strong messaging and positioning craft , you can develop a compelling narrative from scratch, test it with customers, and translate it into assets that actually get used by sales and partners Revenue mindset , you track contribution to pipeline, activation, and retention, and you know how to use data to argue for, refine, and defend your strategy Experience building sales enablement that lands: playbooks, battlecards, and training that get adopted because they're grounded in real customer conversations Ability to lead cross-functional initiatives without direct authority , aligning sales, product, partnerships, and growth teams around a shared GTM plan
Nice to have: Fintech, banking*, or financial services experience , familiarity with the regulatory, trust, and competitive dynamics of this space Experience at a company that scaled through multiple GTM channels simultaneously, particularly one with a strong PLG foundation that was extending into enterprise and/or channel Data fluency , comfortable pulling your own analysis in Amplitude, Hex, Metabase, or SQL rather than waiting on a data team
*Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.