Creative Lead, Visual Merchandising

The Platform team at Spotify creates technology that enables rapid growth and scaling. The Visual Merchandising team shapes how content looks and feels across the Spotify experience.

As a Creative Lead, you will define and evolve Spotify's global visual merchandising vision, combining world-class creative leadership with emerging technologies.

Responsibilities

• Define and evolve Spotify's global visual merchandising vision, setting the creative direction for artwork, visual systems, and brand expression.
• Lead the continued evolution of creative workflows, identifying how AI can elevate creativity, quality, speed, and scalability.
• Partner with Product, Engineering, Design Platform, and R&D leaders to ensure merchandising and product innovation evolve together.
• Champion a visual strategy that keeps Spotify culturally relevant across over 180 markets.
• Establish creative principles, standards, and scalable systems that empower teams to deliver world-class visual experiences.
• Build strong partnerships with internal creative teams, external agencies, and freelance talent.
• Lead and develop a high-performing team of Senior Visual Designers.
• Own the team's operating budget and prioritize investments that deliver meaningful creative and business impact.
• Use audience insights, experimentation, and performance data to continuously improve the effectiveness of Spotify's visual merchandising strategy.
• Represent Visual Merchandising as a trusted creative partner across Spotify.

Requirements

• 10+ years of experience leading creative work across design, art direction, branding, editorial, advertising, or visual storytelling.
• Experience building, leading, and developing exceptional creative teams.
• Understanding of emerging technologies, including generative AI, and their impact on creative strategy and production.
• Exceptional visual craft and strategic thinking, balancing creativity, business goals, and customer needs.
• Experience collaborating across product, design, engineering, marketing, and executive leadership teams.
• Comfortable using data, experimentation, and audience insights to inform creative decisions.
• Experience working across global markets and understanding cultural nuances.
• Strong mentoring and leadership skills.

Location

• Based in London or Stockholm, with flexibility to work from home and occasional in-person meetings.