Description
As a Senior Digital Analytics Consultant, you will work on delivering projects to multiple clients across the region, focusing on onsite conversion optimisation, digital media-mix optimisation, and ML-powered initiatives.
You will report to a Project Lead and contribute to promoting a new user-centric vision of digital marketing, based on the systematic use of data to support decisions.
Key responsibilities:
- Deliver a variety of missions, including developing digital strategies, monitoring digital behaviour, onsite conversion optimisation, and online media buying optimisation
- Develop sharp operational expertise in conversion and online media-buy topics
- Meet clients' needs and ensure high-quality deliverables
- Utilise cloud platforms like Google Cloud Platform's BigQuery for in-depth data analysis and generate actionable insights
- Employ data visualisation tools like Looker Studio to create interactive dashboards
- Work with teams to design technical architectures for marketing tool ecosystems
- Collaborate with Data Science and Engineering teams on machine learning and AI projects
Requirements:
- Master's degree in business, engineering, or equivalent
- 2+ years of experience in consulting firms or digital/media agencies
- Solid experience in project management in an international context
- Excellent communication skills in English and Mandarin
- 2-4 years of experience in web analytics and tag management
- Strong analytical mindset and problem-solving skills
Benefits:
- 20 days annual leave
- Flexible work arrangements (up to 2 days/week remote work)
- Regular team activities and multicultural environment
- Continuous training on digital ecosystems and technologies
- Emphasis on work-life balance and right to disconnect
This listing is enriched and indexed by YubHub. To apply, use the employer's original posting:
https://jobs.workable.com/view/2b81TdS4z2yZL87NBie8pD/hybrid-senior-digital-analytics-consultant---taiwan-in-taipei-at-fifty-five