Digital Marketing Manager

We're seeking a hands-on Digital Marketing Manager to scale our global paid media programs across LinkedIn, Google, Meta, and emerging channels.

Role Overview

As a Digital Marketing Manager at Cresta, you will own and execute our global paid media campaigns, driving strategy through optimization, collaborating with Creative and Marketing Ops, and leveraging AI-powered workflows to enhance efficiency.

Responsibilities

• Execute and optimize global paid media campaigns across LinkedIn, Google, Meta, and emerging channels.
• Plan, launch, and optimize campaigns end-to-end, including audience strategy, campaign setup, creative testing, bidding, budgeting, and performance analysis.
• Monitor campaign pacing against budget and pipeline goals, identifying risks and adjusting strategy as needed.
• Collaborate with Creative to develop high-performing ad creative and continuously test new messaging, formats, and concepts.
• Utilize AI tools and audience enrichment platforms like Clay to improve targeting, automate workflows, and increase team efficiency.
• Partner with Marketing Operations to ensure accurate conversion tracking, attribution, and pipeline reporting.
• Analyze campaign performance and present actionable insights and recommendations to marketing leadership and executive stakeholders.
• Evaluate new advertising channels, formats, and growth opportunities to keep Cresta ahead of changing buyer behavior.
• Collaborate cross-functionally with Demand Generation, Content Marketing, Creative, Sales, and Marketing Operations to execute integrated campaigns.

Qualifications

• 3+ years of experience managing paid media or digital marketing programs in B2B SaaS or high-growth technology companies.
• Hands-on experience managing campaigns across LinkedIn Ads, Google Ads, and other paid media platforms.
• Proven track record optimizing campaigns against pipeline, revenue, and ROI goals.
• Experience managing campaign budgets, reporting performance, and making data-driven optimization decisions.
• Strong analytical skills with experience using reporting and analytics tools such as GA4, Looker, or similar platforms.
• Experience working with CRM and marketing automation platforms such as Salesforce and HubSpot.
• Strong project management and cross-functional collaboration skills.
• Curiosity and enthusiasm for using AI tools to improve marketing execution, experimentation, and operational efficiency.

Preferred Qualifications

• Experience launching or scaling new paid acquisition channels.
• Experience using Clay or similar audience enrichment and GTM tools.
• Experience working at an AI-native or high-growth startup.
• Familiarity with account-based marketing (ABM) strategies and enterprise B2B buying journeys.
• Experience partnering closely with Creative teams to develop high-performing paid advertising assets.

Perks & Benefits

We offer a comprehensive and people-first benefits package:

• Comprehensive medical, dental, and vision coverage.
• Flexible PTO.
• Paid parental leave.
• Retirement savings plan.
• Remote work setup budget.
• Monthly wellness and communication stipend.
• In-office meal program and commuter benefits for onsite employees.

Compensation at Cresta

Cresta offers competitive, location-based pay reflecting the market and individual contributions. The base salary range for this position is $100k - $165k, with total compensation including equity and a comprehensive benefits package.