Description
Compensation
The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The salary range for this role is $270K – $300K, with generous equity, performance-related bonuses, and the following benefits:
- Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
- Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
- 401(k) retirement plan with employer match
- Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
- Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
- 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
- Mental health and wellness support
- Employer-paid basic life and disability coverage
- Annual learning and development stipend to fuel your professional growth
- Daily meals in our offices, and meal delivery credits as eligible
- Relocation support for eligible employees
- Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.
About the Team
The Marketing Insights & Analytics team aims to understand markets, audiences, behaviors, attitudes, and needs to shape outreach strategies and inform product and business decisions. We're the strategic partner that discovers insights, specifically foundational understanding, insights for marketing strategy, thought leadership, measurement, and tracking.
About the Role
As a Market Research Lead, you will be responsible for translating insights into actionable marketing plans and executions, driving business results, and orienting the team towards strategic thinking to drive brand outcomes.
Responsibilities
- Design, execute, and deliver high-impact research, both quantitative and qualitative
- Work on a diverse portfolio of business challenges, such as reaching the next billion people, evolving the brand, growing internationally, positioning the suite of products, and shipping joy to customers
- Translate business questions into actionable research plans
- Turn data into clear, compelling narratives
- Be an integral part of Marketing and a strategic partner to Brand, PMM, Creative, Product, and beyond
Requirements
- 12+ years of experience in data analysis, mix-method user or market research
- Proven ability to independently execute full-cycle research, from study design through analysis and reporting
- Extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide development and data analysis (weighting, data cleaning, regression, etc.)
- Skilled in managing agencies and vendors to deliver high-quality results
- Experience using data from various sources to influence executives and stakeholders
- Experience with product or GTM strategy research (positioning, messaging development, etc.), brand research, campaign development, and tracking
- Proficiency with analytics and survey programming tools
- Track record of conducting global research studies
- Experience in social listening, creator marketing, and partnership measurement