Description
About Us
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies.
Available Locations: Austin, Texas
About the Role
The Self-Serve Team is responsible for Cloudflare’s PLG business that serves ~20% of the internet. We run growth marketing and product experimentation across all product categories including Application Services, Cloudflare One and Developer Platform, and all Plans such as Free, Pro, Business & Enterprise.
We work to grow the business by understanding our customers’ needs at every stage of their journey from Awareness to Activation to Expansion and Retention.
Responsibilities
- Update our email templates following recommendations from our recent email audit ensuring all emails are accurate, on-brand and follow email best practices.
- Update the multi-step logic behind all our automated email workflows following recommendations from our recent email audit.
- Update and maintain our messaging matrix to map out possible customer states to the correct recommended messaging and email templates.
- Map out the customer journey for each customer type and each product, across all channels as a whole and then, separately, across the website (all domains and subdomains including error pages, turnstile, ai., blog. etc) and the customer dashboard.
- Update and maintain our messaging matrix to match the map above.
- Help define and update the messaging framework for the self-serve persona.
Must-Haves:
- Current enrollment in a Bachelor’s or Master’s degree program in Marketing or Business Administration.
- Available for a full-time 12-week internship, working from our Austin office 3-5 days a week.
- A can-do attitude to help you navigate obstacles and make progress despite challenges.
- Exceptional attention to detail.
- A strategic outlook. You are able to step back from individual marketing initiatives and see how they all interact, overlap and affect the customer experience at a higher level.
- Excellent communication skills. You can articulate complex processes clearly and document your work so others can build upon it.
- An ownership mentality. You are driven to take a project from an ambiguous problem statement to a working solution.
Desirable Skills, Knowledge, and Experience:
- Experience with email marketing, in particular, and marketing strategies and tactics in general.
- Experience using Iterable or a similar email platform.
- A strong understanding of what Cloudflare does and how it helps our customers.
- Good knowledge of the internet and how websites/apps are being built, secured and improved in the backend.
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.