Manager, Interactive Applications

The Manager, Interactive Applications shapes and optimises NASCAR's fan-facing digital experiences across the NASCAR Tracks App and track websites.

These platforms are critical touchpoints in the fan journey, educating fans on race-day experiences while driving ticket purchases and on-site engagement.

This role owns the ongoing maintenance, performance, and optimisation of these digital properties, with a strong focus on conversion rate optimisation (CRO).

Responsibilities:

• Own day-to-day management, maintenance, and optimisation of the NASCAR Tracks App and track websites.
• Lead CRO strategy to improve fan journeys and increase ticket sales and revenue.
• Analyse fan behaviour, site and app performance, and funnel metrics to identify friction points and opportunities for improvement.
• Partner with Marketing, Product, and Analytics teams to align digital experiences with campaign strategies and business goals.
• Monitor KPIs related to site and app engagement, conversion, and revenue performance, and deliver actionable insights.
• Manage relationships with external digital vendors supporting chatbots, interactive maps, and other fan experience tools.
• Collaborate with internal ticket operations stakeholders to optimise the handoff from NASCAR platforms to the Ticketmaster purchase flow.
• Identify and implement new tools, features, and enhancements to improve the fan experience and drive business outcomes.
• Travel: Approximately 10%, including select weekends and events.

Requirements:

• Bachelor's degree (B.A.) from a four-year college or university.
• Minimum of five (5) years of experience in digital product management and/or web and app optimisation.
• Experience in sports, entertainment, live events, or ticketing preferred.
• Strong written and verbal communication skills required, with an ability to earn trust, provide updates, and respond to questions from internal and external stakeholders.
• Strong verbal and written communication skills, with an ability to write clear, concise strategic briefs, optimisation hypotheses, and cross-functional updates.
• Strong mathematical skills, with an ability to interpret funnel metrics, conversion rates, and revenue performance.
• Ability to apply statistical thinking to A/B test results and segmentation analysis.
• Ability to analyse the effectiveness of conversion rate optimisation tests, contextualise results against broader business performance, and make data-driven decisions.
• Ability to solve complex problems across product, marketing, and analytics workstreams.
• Ability to prioritise competing initiatives, adjust approach based on data, and manage ambiguity in a fast-paced, event-driven environment.
• Proficient with Microsoft Office Suite, Adobe Creative Cloud, and WordPress or comparable CMS.
• Familiar with: Adobe Target or comparable personalisation and testing platform, Adobe Analytics, Adobe Journey Optimiser, Jira/Confluence, app CMS platforms, conversion optimisation tools, and basic HTML/CSS.
• Self-motivated, proactive, and passionate about sports and marketing.