FBS - Marketing Data Analyst (Mid Level)

We are seeking a talented Marketing Data Analyst to join our team in Mexico City. As a Marketing Data Analyst, you will support the quantitative evaluation of marketing campaigns and reporting of results. You will also create and modify computer programs to pull information from company databases, prepare analysis of marketing effectiveness and efficiency, retention, and cross-sell data, and continually enhance reports and analyses.

Responsibilities:

• Support the marketing function by performing data manipulation and data mining on large sets of data.
• Develop data and information structure.
• Create and modify computer programs to pull information from company databases.
• Prepare analyses marketing driver effectiveness and efficiency and analysis of cross-sell and retention.
• Suggest enhancements to standard approaches.
• Prepare exhibits and respond to requests for additional data.
• Provide detailed requirements for systems implementation projects.
• Measure and monitor marketing performance data.
• Facilitate through other parts of the organization to accomplish results.
• Support data sciences team through access and manipulation/formatting of data as required.

Requirements:

• Marketing Analytics and Data Literacy - Entry Level
• Reporting and Measurement Rigor - Entry Level
• Basic Analytical and Testing Skills - Entry Level
• ROI and Performance Tracking - Entry Level
• Insights Generation and Communication - Entry Level

Software / Tool Skills:

• Excel - Entry Level
• PowerBI - Entry Level
• Looker Studio - Entry Level

Benefits:

• Competitive salary and performance-based bonuses
• Comprehensive benefits package
• Career development and training opportunities
• Dynamic and inclusive work culture within a globally renowned group
• Private Health and Dental Insurance
• Pension Plan
• Meals tickets
• Life Insurance