Description
We're seeking a Field Marketing Specialist to join our ANZ team. As a Field Marketing Specialist, you will report to Twilio's Field Marketing Director, ANZ, and play a critical hands-on role in executing marketing programs and campaigns across the ANZ region.
In this role, you will be responsible for the day-to-day execution of field marketing activities that drive pipeline creation, brand awareness, and revenue growth across Australia and New Zealand. This is an exciting opportunity for a creative and motivated marketer who enjoys working in a dynamic environment and is passionate about delivering impactful, localised marketing programs.
You will work closely with the ANZ sales team and collaborate with regional and global marketing teams to ensure our demand creation activities are delivered effectively and thoughtfully. In this role, you will be the engine behind our ANZ field marketing execution , bringing our Brand-to-Revenue GTM programs to life in the market.
Responsibilities:
- Execute field marketing programs to drive lead generation and pipeline acceleration, including physical and digital events, webinars, outbound prospecting campaigns, and account-based marketing activities across ANZ.
- Partner closely with the ANZ sales team to understand pipeline needs, gather field feedback, and ensure marketing programs are aligned to sales priorities and customer segments.
- Localise and adapt global and regional campaign messaging, content, and assets for the ANZ market, ensuring relevance for Australian and New Zealand audiences.
- Plan and deliver in-person events end-to-end , from venue selection and agency management to attendee registration, content development, F&B logistics, and post-event lead follow-up.
- Launch and manage integrated digital campaigns across channels including email, social media, paid media (display, search), and paid advertorial in partnership with the APJ Campaign Marketing and Digital Marketing teams.
- Support account-based marketing (ABM) programs, working with sales and marketing operations to target key accounts with tailored content and campaigns.
- Work closely with the SDR/BDR team to ensure smooth lead handoff, follow-up alignment, and feedback loops that improve the quality and conversion of marketing-generated leads.
- Track, analyse and report on campaign and program performance using CRM and BI tools, providing regular updates to the Field Marketing Director and key stakeholders on ANZ marketing results, learnings, and wins.
- Collaborate with marketing operations to manage and optimise marketing automation workflows and ensure accurate data capture and lead routing within Salesforce and Marketo.
- Manage third-party vendors and agencies to support event execution, content production, and media placements, ensuring deliverables are on time, on budget, and on brand.
- Contribute to planning documentation, writing clear and concise project plans, campaign briefs, and post-event reports to keep stakeholders aligned and informed.
Qualifications:
- At least 5 years of experience in B2B field marketing, demand generation, or marketing communications, with demonstrable experience executing programs in the ANZ market.
- Proven track record of planning and executing demand creation activities , including events, digital campaigns, and ABM programs , that drive pipeline and lead generation outcomes.
- Hands-on experience working closely with a sales organisation and/or SDR/BDR team to align marketing activities to revenue goals.
- Experience planning and delivering in-person and virtual events, including managing agencies, venues, logistics, and post-event follow-up.
- Proficiency with marketing automation tools, particularly Marketo, and CRM tools, particularly Salesforce.
- Experience with Business Intelligence tools such as Tableau or Looker to analyse and report on campaign performance.
- Strong written and verbal communication skills in English, with the ability to produce clear campaign briefs, project plans, and stakeholder reports.
- Ability to manage multiple concurrent projects and deadlines with a high degree of organisation and attention to detail.
- Ability to work collaboratively across internal and external teams in a decentralised, cross-functional environment.
- Willingness to travel up to 30% across ANZ and occasionally within the APJ region.
Desired:
- Experience delivering account-based marketing (ABM) campaigns targeting enterprise or mid-market accounts.
- Familiarity with Twilio's products and the CPaaS/SaaS landscape.
- Experience creating and managing digital content assets such as whitepapers, eBooks, and sponsored webinars in partnership with media partners.
- Experience working in a high-growth, fast-paced B2B SaaS environment.