Growth Marketing Manager

We are looking for a Growth Marketing manager to join our marketing team. As a Growth Marketing Manager at Workable, you will develop and lead demand generation programs across multiple channels, including email, nurture sequences, and webinars, to generate qualified leads. You will provide strategic guidance and execution direction for industry-specific verticals, staying informed on market landscape and trends.

Key responsibilities include:

• Developing and leading demand generation programs across multiple channels, including email, nurture sequences, and webinars, to generate qualified leads.
• Providing strategic guidance and execution direction for industry-specific verticals, staying informed on market landscape and trends.
• Owning and optimizing lifecycle marketing workflows, such as lead nurturing, post-conversion journeys, onboarding touchpoints, and upsell/expansion campaigns, to maximize engagement and conversions.
• Collaborating closely with Sales and Marketing Operations to measure and report on demand generation performance, continuously optimizing campaigns for pipeline impact.
• Building and scaling industry/vertical segmentation for targeted campaigns, ensuring alignment with business objectives.
• Running account-based marketing (ABM) campaigns and programs to support vertical-specific growth.
• Writing compelling demand generation and lifecycle marketing content, including emails, nurture content, and webinar copy.
• Conducting market research and delivering written reports and insights to Sales and Marketing teams.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of marketing experience, including 3+ years in demand generation at a B2B SaaS company.
• Experience developing and leading demand generation programs across email, nurture sequences, and webinars.
• Proven ability to own and optimize lifecycle marketing workflows, including lead nurturing, post-conversion journeys, onboarding touchpoints, and upsell/expansion campaigns.
• Experience building and scaling industry/vertical segmentation for campaigns.
• Ability to measure and report on demand generation performance, including MQL-to-SQL conversion, pipeline impact.
• Experience partnering with Sales on ICP/segmentation and pipeline goals.
• Ability to conduct market research and deliver written reports/insights to Sales and Marketing teams.

Preferred Qualifications:

• Hands-on proficiency with Salesforce for CRM and reporting.
• Hands-on proficiency with HubSpot for email marketing and marketing operations.