Description
This is a 13–14 month fixed-term contract covering a period of temporary leave within our Senior Digital Marketing & Loyalty team. The placement begins in mid-to-late September to allow for a thorough handover period, ensuring a seamless transition of responsibilities.
Stepping into this role, you will leverage your expertise to drive global customer engagement, retention, and revenue growth for Lush Club and the Lush Rewards programme. With the global rollout of the Lush Club rewards programme completed across relevant group markets, your focus will shift towards enhancing the programme, driving strategic localisation, and outlining the future of the rewards scheme.
Reporting directly to the Global Head of Digital Marketing and Programmes, you will take on key responsibilities including leading strategic initiatives, optimising digital campaigns, enhancing omnichannel customer experiences, and utilising data-driven insights to report on success and drive continuous improvements.
Key Responsibilities
- Day-to-day running of the Lush Club & Rewards programme, programme enhancement, strategic localisation, and future global planning
- Further global rollout of Lush Wallet
- Evaluating and managing the potential transition from the £3 App Incentive to a % off model
- Scope ways in which the Lush Club loyalty program and its member promotions can be visible in agentic commerce and to AI agents
Global Strategy & Localisation
- Define the future roadmap for Lush Club, ensuring central strategies are adapted effectively for regional markets and partner franchisees
- Partner with the Earthcare team to integrate Lush’s ethical charter and closed-loop recycling initiatives into global promotions
- Oversee global loyalty budgets and act as a key stakeholder for ongoing legal/compliance maintenance of Lush Wallet
Omnichannel Growth & Customer Acquisition
- Work with Regional Leads to launch engaging initiatives that drive loyalty sign-ups, app downloads, and store-floor excitement
- Develop campaigns that unify digital touchpoints and retail stores, partnering with Anchor flagship shops for exclusive in-store activations
- Ideate and deliver exclusive rewards, early access launches, product drops, and experiences that delight loyal customers
Optimisation, Tech & Analytics
- Monitor global performance, produce the monthly Lush Club report, and present actionable insights at global marketing calls
- Collaborate with Tech, CRM, and Dev teams to build new app/web features and resolve ongoing platform issues or bugs
- Scope opportunities to surface Lush Club offers within agentic commerce and AI-driven platforms
Cross-Functional Operations & Logistics
- Coordinate with Manufacturing and Digital Fulfilment teams to manage loyalty reward stock across digital and physical channels
- Brief, build, launch, and track campaigns while working with PR and Events teams to maximize reach
Stakeholder Management & Visibility
- Provide regular updates to founders and senior leadership to maintain visibility, secure buy-in, and resolve blockers
- Serve as the primary global contact for regional teams, providing guidance, operational support, and best-practice sharing
Benefits
- 25 days holiday plus bank holidays
- 6 months of full pay for parental leave
- Enhanced paternity leave
- Bonus scheme
- Day off for weekday birthdays
- Holiday purchase scheme
- 50% discount on Lush products and spa treatments
- Cycle to work scheme
- Discounted rail and bus season tickets
- Employee assistance programme
- Wellbeing & mindfulness sessions
- Access to employee-led Community Networks