Description
Our Client is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premium well over US$25 Billion. They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees.
The team leads Direct to Consumer sales and marketing efforts for Auto, Property, and Ancillary Products (pet insurance, device protection, flood, umbrella); Responsible for supporting Distribution objectives for acquisition, retention, cross-selling, profitability, and agency development by assisting in advanced analytic projects. Implements local market planning and analysis. Leverages agent and district information to make business decisions regarding areas of opportunity, segmentation of agents, planning, etc. Assists with creation of scorecards, agency development presentations to Sr. Leadership, and campaign management reporting. Assists with a multitude of diverse projects ranging from Planning, Agency and Segmentation to deriving actionable rules for trigger based marketing campaigns.
This Marketing Analyst position will be responsible for all data and analytics functions for Auto, Property, and Ancillary Products in order to help support sales & marketing (customer acquisition, cross-sell, retention, profitability, etc...). Conducts analysis on product and campaign performance, customer profile/segmentation, trend analysis, opportunity identification, A/B testing, and profitability. Develops any reporting necessary for that analysis, working cross-functionally within the Direct BU and across the enterprise, as needed. Represents the team on any needed data integration projects in order to ensure accurate sales and marketing reporting. Supports Distribution objectives for acquisition, retention, cross-selling, and profitability by assisting in advanced analytic projects and making recommendations for in-market testing to drive sales growth. Implements local market planning and analysis. Leverages agent and district information to make business decisions regarding areas of opportunity, segmentation of agents, planning, etc. Assists with creation of scorecards, agency development presentations to Sr. Leadership, and campaign management reporting. Assists with a multitude of diverse projects ranging from Planning, Agency and Segmentation to deriving actionable rules for trigger based marketing campaigns. Devises new and innovative applications for existing concepts. Creates develops and refines analytics within the organization. Compiles, analyzes and maintains reports and charts for Distribution. Analyzes and reports adverse trends to Distribution Management Coordinates with other teams members on Distribution projects.