Description
About this opportunity:
Freenome is seeking a strategic, collaborative Director of Provider Marketing to lead engagement strategies that support the adoption and integration of our blood-based cancer screening solutions among healthcare providers.
This role will serve as a key connector between Freenome's clinical innovation and the physicians, advanced practice providers, care teams, and clinical decision-makers responsible for advancing preventive care and improving patient outcomes.
Responsibilities:
Provider Engagement Strategy:
Develop and execute marketing strategies that support provider engagement, clinical adoption, and practice growth initiatives.
Create compelling narratives and programs that align Freenome's solutions with provider priorities including preventive care, early detection, patient outcomes, workflow efficiency, increased participation in screening, and patient access.
Partner with Product Marketing, Sales, Medical Affairs, Market Access, Product, and Commercial leadership to translate clinical value into compelling provider-focused narratives that resonate with physicians, care teams, and practice leadership.
Go-to-Market Collaboration:
Operate as a highly collaborative leader across Commercial, Medical Affairs, Market Access, and Product teams to align priorities and support organisational goals tied to provider adoption and customer success.
Support go-to-market planning and execution for new products, indications, and market expansion initiatives.
Ensure consistent messaging and coordinated provider engagement across customer touchpoints.
Provider & Clinical Stakeholder Communications:
Develop high-impact presentations, provider-facing materials, and engagement tools tailored to physicians, advanced practice providers, care teams, and practice administrators.
Translate complex clinical and operational concepts into clear, concise, and relevant value propositions that support clinical decision-making and patient care conversations.
Field & Account Enablement:
Serve as a strategic marketing partner to the Clinical Sales team by developing customized content, engagement strategies, and account-based initiatives that support provider education, relationship development, and long-term customer success.
Brand & Market Positioning:
Help shape Freenome's market positioning within the evolving cancer screening and diagnostics landscape.
Ensure a consistent, credible, and differentiated brand presence across provider-facing channels and clinical engagement opportunities.
Market & Customer Insights:
Gather and synthesise insights from providers, customers, industry trends, competitive activity, and market dynamics to inform messaging, engagement strategies, and cross-functional decision-making.
Agency & Program Management:
Manage external agency and vendor relationships to support the development of high-quality campaigns, educational materials, and strategic initiatives while maintaining budget discipline and operational efficiency.
Must haves:
Bachelor's degree in business, life sciences, healthcare administration, marketing, or a related field
10+ years of experience in healthcare, diagnostics, biotech, medical device, or provider-focused marketing roles
Experience developing strategies and messaging for healthcare providers, physician organisations, or clinical audiences
Strong ability to translate complex clinical and operational concepts into concise, compelling communications for provider and clinical audiences
Demonstrated success working cross-functionally with commercial, medical, and field teams in a highly matrixed environment
Strong strategic thinking, communication, and stakeholder engagement skills
Data-driven mindset with experience using market insights and performance metrics to guide decision-making and optimise engagement strategies
Nice to haves:
Experience supporting commercialisation efforts in diagnostics, oncology, preventive health, or population health
Familiarity with provider decision-making processes, clinical workflows, preventive care initiatives, and healthcare operations
Experience with account-based engagement strategies and provider/customer marketing
MBA, MPH, or advanced degree in life sciences or healthcare-related field preferred
Benefits and additional information: The US target range of our base salary rate for new hires is $197,200.00 - $281,400.00.
You will also be eligible to receive equity, cash bonuses, and a full range of medical, financial, and other benefits depending on the position offered.
Please note that individual total compensation for this position will be determined at the Company's sole discretion and may vary based on several factors, including but not limited to, location, skill level, years and depth of relevant experience, and education.
We invite you to check out our career page @ freenome.com/job-openings/ for additional company information.
Freenome is proud to be an equal-opportunity employer, and we value diversity.
Freenome does not discriminate on the basis of race, colour, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Applicants have rights under Federal Employment Laws.
- Family & Medical Leave Act (FMLA)
- Equal Employment Opportunity (EEO)
- Employee Polygraph Protection Act (EPPA)
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