Description
Shield AI is building the world's best AI pilot. As a fast-scaling defence aerospace company, we develop autonomous systems that operate in complex, contested environments to protect service members and civilians. Our mission sits at the intersection of artificial intelligence, advanced hardware, and national security. We are expanding our international go-to-market footprint and investing in strategic growth markets across Europe.
The Senior Field Marketing Manager, Europe will establish and execute field marketing across priority defence and government accounts in the United Kingdom, Netherlands, Norway, Poland, Romania, and Greece. This person will drive account-based marketing programs, support strategic capture efforts, and generate measurable pipeline impact in close partnership with regional sales and business development teams.
This is a hands-on role in a high-growth environment. The ideal candidate is equally comfortable developing account strategies and executing field programs, thrives in complex multinational government sales environments, and understands how to align marketing efforts with long-cycle defence procurement processes across multiple European markets.
Responsibilities:
Lead and execute field marketing across priority defence and government accounts in the UK, Netherlands, Norway, Poland, Romania, and Greece, tightly aligned with regional Go-to-Market priorities.
Develop and execute account-based marketing strategies for primary accounts, mapping buying centres and orchestrating multi-touch engagement across executive briefings, targeted campaigns, industry events, and owned customer programmes.
Demonstrate deep understanding of European defence procurement environments, acquisition cycles, NATO frameworks, and country-specific stakeholder landscapes, tailoring engagement strategies accordingly.
Engage key ministries and agencies including, but not limited to:
UK Ministry of Defence (MOD) and associated commands
Netherlands Ministry of Defence
Norwegian Ministry of Defence and defence materiel agencies
Polish Ministry of National Defence
Romanian Ministry of National Defence
Hellenic Ministry of National Defence (Greece)
Own strategy and execution for major defence and aerospace events across the region, prioritising high-value account engagement and executive-level meetings over brand presence alone.
Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression.
Align marketing programmes with regional sales objectives, pipeline targets, and account plans to drive measurable revenue impact across all focus markets.
Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales.
Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution.
Build and execute programmes within Marketo, including campaign flows, audience segmentation, nurture programmes, performance tracking, and marketing-to-sales workflow alignment.
Establish KPIs aligned to European government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration.
Bring structure, accountability, and operational rigor to field marketing execution across strategically important European defence markets.
Required qualifications:
8–12 years of experience in field marketing, demand generation, or integrated marketing roles
Proven expertise in account-based marketing (ABM) within complex enterprise or government accounts
Demonstrated ability to drive pipeline, influence opportunities, and support deal progression
Hands-on experience executing events, executive engagements, and targeted field programmes
Strong experience working cross-functionally with Sales, BD, and capture teams
Hands-on Salesforce (SFDC) experience, including campaign creation, Campaign ID management, opportunity alignment, and pipeline reporting
Experience using marketing automation platforms (e.g., Marketo) for campaign execution, segmentation, and nurture flows
Ability to operate in a hands-on, high-growth environment with ownership and accountability
Preferred qualifications:
Experience marketing into European government, Ministry of Defence, or defence/aerospace sectors
Familiarity with UK MOD and other European defence ministries (Netherlands, Norway, Poland, Romania, Greece)
Understanding of European procurement cycles, NATO frameworks, and multi-country acquisition environments
Experience aligning marketing to capture efforts in long-cycle government deals
Additional European language proficiency