Public Relations & Events Manager

At Polestar, we're looking for a creative, innovative, experienced, and hands-on professional to drive and elevate Polestar's brand awareness, consideration, and reputation across Canada.

As the Public Relations & Events Manager, your primary focus will be on developing and executing proactive public relations and events strategies for Polestar's products, technology, and consumer-facing narratives. In partnership with Communications & Marketing, you will take lead in managing media, journalists, and influencer relationships, and execute PR campaigns which drive brand awareness, engagement, and consideration.

Key responsibilities include:

• Delivering and executing PR campaigns which build and maintain positive key media relationships for the company
• Overseeing product communications from launch through lifecycle management
• Supporting corporate financial communications, including quarterly and annual reporting, ensuring clear, consistent messaging aligned with business performance and strategy
• Acting as the main PR contact for inquiries, statements, press escalations
• Leading experiential activities and events both for the media and the general public, including product launches, auto shows, demo drives, influencer, and sponsorship events
• Driving consumer-facing communication efforts to increase brand awareness, consideration, reputation
• Managing Canadian PR agencies of record, Event agency(ies), as well as vendor partners, ensuring quality completion of deliverables in support of departmental goals
• Fostering close collaboration with Communication & Marketing peers, supporting them as necessary
• For PR and Marketing needs, managing and overseeing the fleet vehicles, asset inventory, and logistics, ensuring optimal usage, availability, and maintenance
• Tracking, monitoring, and reporting PR and event performance and KPIs, managing departmental budget
• Upkeep and maintaining internal archives and asset library
• Supporting in ad-hoc projects, events, and tasks as needed

Requirements include:

• 7-10 years of experience in Public Relations or Communications
• Bachelor's degree in communications, Journalism, or related field
• Proven experience managing events, influencer programs, and external partners
• Excellent communication skills - both written & verbal, and both in English and in French required
• Experience working for an automotive manufacturer, or a consumer PR Agency is highly desirable
• Proven track record of managing successful PR campaigns and engaging events
• Exceptional project management and multitasking abilities
• You understand the basic technical intricacies of the automobile, or possess the desire and proficiency to learn them
• You thrive working within a fast-paced, ever-evolving work environment
• Comfortable managing budgets, timelines, and cross-functional projects