Description
As a CRM/Retention Coordinator, you will be at the core of our marketing efforts, playing a pivotal role in driving player engagement, retention, and dedication. This is an outstanding opportunity to be part of an ambitious and innovative team that strives to deliver flawless marketing campaigns and improve the customer lifecycle experience.
Your responsibilities will include assisting in the planning, coordination, and execution of digital marketing campaigns, including email, SMS, and push notifications to drive player retention and dedication engagement. You will also coordinate and complete the setup of online bonus promotions across web, app, and other communication channels.
Additionally, you will assist with audience segmentation and automation setup using marketing platforms to enable personalized player journeys. You will maintain and distribute the campaign calendar to ensure clear visibility across internal and external collaborators.
You will support the development of promotional content, such as banners, email copywriting, and various campaign materials. You will upload and manage digital assets across platforms, ensuring alignment with campaign strategy and brand standards.
You will manage reviews and collect essential approvals to achieve delivery deadlines and adhere to compliance requirements. You will support the development, QA, and deployment of bonus campaigns, email templates, and other marketing materials across multiple platforms.
You will monitor campaign execution, ensuring timelines, specifications, and quality benchmarks are met. You will support ongoing testing efforts, including A/B and multivariate testing, to inform campaign optimizations.
You will assist in preparing reports on campaign performance, return on investment, and key insights to improve engagement efforts. You will collaborate with internal teams, clients, and external vendors to align campaign planning and execution.
We are looking for a candidate with a Bachelor's degree in Marketing, Business, or a related field, or equivalent training and experience. You should have 2+ years of experience in CRM marketing or a similar role in a digital marketing environment.
You should be able to balance multiple projects simultaneously in an organized manner. You should have excellent communication and collaboration skills. You should have outstanding attention to detail with strong writing, editing, and proofreading skills.
You should be comfortable working in a dynamic, rapidly evolving environment. You should have familiarity with performance tracking, A/B testing, and data reporting. You should have knowledge of email marketing guidelines and compliance requirements.
Build and HTML/CSS experience is a plus. Experience working with Bloomreach Engagement is a plus.