Base Senior Product Manager, Growth

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world.

We are seeking a very specific candidate who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system.

As a Senior Product Manager, you will be responsible for leading the Trading Growth strategy for the Base App.

Your primary mission is to increase monthly active transacting users and trading market share by driving user acquisition, engagement, and retention.

Key Responsibilities:

• Own the Growth Engine: Lead the strategy and execution for acquisition and retention loops, including referral/affiliate programs, win-back flows, and gamification mechanics.

• Optimize Core Trading: Own end-to-end development for trading experiences.

• Master the Engagement Loop: Co-own high-intent systems like Watchlists and Price Alerts with the Trading team, using them as hooks to drive users back into the app via a sophisticated, ML-driven push notification and CRM strategy.

• Experiment at Scale: Drive a rigorous data-driven culture by running A/B tests on onboarding funnels, abandonment flows, and notification delivery to continuously improve conversion and execution quality.

• Build Growth Infrastructure: Oversee the “Growth Platform,” including the ML/policy layer for intelligent notifications, attribution tracking for paid marketing, and the Activity Tab UX.

• Cross-Functional Leadership: Collaborate with Engineering, Design, and Data Science to balance “0-to-1” trading primitives with “1-to-N” growth optimizations.

Requirements:

• 7+ years of Product Management experience, specifically within consumer-facing fintech, exchange, or onchain trading environments.

• Growth Mastery: Proven track record of scaling products via lifecycle marketing, referral loops, and retention mechanics.

• Trading Sophistication: Deep understanding of market structure, order types, execution quality, and liquidity.

• Analytical Rigor: Deep experience with data-driven development,defining North Star metrics, navigating attribution complexity, and running high-velocity experiments.

• Entrepreneurial Execution: The ability to thrive in high-ambiguity environments, making tough trade-offs to ship high-quality products on time.

• AI Fluency: Demonstrated ability to integrate generative AI tools into your daily workflow to increase efficiency and deliver business-ready outputs.

Nice to Haves:

• Direct experience contributing to or collaborating with onchain protocols and decentralized communities.

• Experience in brokerage or market-making environments (clearing, settlement, or microstructure)