Description
About Charlotte Tilbury Beauty
Charlotte Tilbury Beauty is a global beauty company that has revolutionised the face of the beauty industry by de-coding makeup applications for everyone, everywhere.
We are seeking a talented Global Product Marketing Manager to join our team in London. As a Global Product Marketing Manager, you will be responsible for leading a selection of makeup projects, fuelling the strategy of the category and some of Charlotte Tilbury's hero franchises, and enabling the creation of ground-breaking new global product innovation for the brand and beyond.
Responsibilities
Product Innovation
- Identify category gaps and growth opportunities through excellence in data and insight analysis
- Leverage portfolio, market, competitor, customer, trend, and regional insights to shape innovation and calendar strategies, driving Category, Franchise, and Brand growth
Product Concepting & Narrative
- Develop and write compelling product concepts, positioning, taglines, and storytelling that align with brand priorities and strengthen long-term franchise strategy
- Translate insights and objectives into clear, impactive narratives, creating breakthrough, best-in-class makeup products
The Marketing Lens of Product Innovation
- Partner closely with NPD and artists to shape consumer-relevant formulas, packaging, ingredient stories, shade ranges, claims and price point, while championing Charlotte's vision
Consumer Appeal & Commerciality
- Develop USPs, claims, and messaging hierarchy for our products & franchises to inspire, differentiate and maximize campaign impact
- Craft initial campaign big ideas: Create culturally resonant campaign thought starters for the campaign and copy teams, that unite artistry, insights, and emotional storytelling to bring Charlotte's vision to life
Portfolio Strategy & Optimisation
- Optimize the portfolio navigation: Ensure our products are easy to choose and shop both online and in-store, through crystal clear messaging and flawless VM execution
- Core Portfolio: Support the category's launch and core repush strategy, ensuring that all hero products are supported throughout the year and cross selling is encouraged
Who You Will Work With
The role will work closely with Global NPD, Global Campaigns Marketing, Visual Merchandising, Copy, Portfolio, Insights, Pro Artistry and Regional Marketing teams.
About You
- Experience in Beauty required (ideally Makeup)
- Extensive and proven experience in Global Marketing (3+ years), including product concepting, and ideally product development
- Passionate storyteller who can bring ideas to life with confidence, balancing aesthetic, and data excellence (Excel and PowerPoint superstar)
- Excellent verbal and written communication skills
- Exceptional knowledge of all things beauty/fashion and an avid follower of relevant news, trends, social media (tik tok native), influencers etc.
- Insight driven decision making – balancing art with commerce
- Entrepreneurial mindset: resilient, tenacious, confident self-starter and innovative problem solver who can flourish in a fast-paced environment and adjust work course according to business needs and priorities
- Impeccable organisational skills and desire to participate in building efficient processes and workstreams supporting business fast growth
- Team player and builder: ability to build strong, trustworthy, working relationships
- Results orientated with an impeccable work ethic
- Initiative-taking and ambitious with a positive 'can-do' attitude
Why Join Us
- Be a part of this values-driven, high-growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
- We're a hybrid model with flexibility, allowing you to work how best suits you
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and perks