B2B Marketing Lead, Korea

We are seeking an experienced and versatile Korea B2B Marketing Lead to drive OpenAI’s enterprise and B2B marketing execution in Korea.

This is a critical role for a full-stack B2B marketer with strong Korea market judgment - someone who can work closely with local Country/GTM teams, leverage regional marketing support, manage external partners, and deliver high-impact programs across local customer events, content, pipeline creation, customer proof, and sales enablement.

Key Responsibilities

• Lead the development and execution of Korea B2B marketing plans, aligned with global priorities, regional marketing support, and Korea Country/GTM objectives.
• Drive full-funnel B2B marketing programs across local customer events, field marketing, content, customer marketing, developer marketing, and partner marketing.
• Partner closely with Korea Country/GTM, Partnerships, Product Marketing, Comms, Events, regional marketing, and external partners to deliver integrated programs that support enterprise adoption and pipeline growth.
• Translate global B2B narratives and launches into Korea-relevant campaigns, local customer events, customer proof, content, and sales enablement.
• Establish strong Korea marketing operating rhythms, including planning cycles, event execution, agency/vendor management, budget oversight, performance measurement, and reporting.
• Act as the Korea voice for B2B marketing, bringing market insight, customer perspective, and local nuance into regional and global strategy discussions.
• Build and scale foundational B2B marketing capabilities in Korea, while using regional marketing support for shared programs, assets, operating practices, and scalable execution.

Qualifications

• 10+ years of marketing experience, including 5+ years in B2B marketing, ideally within technology, platforms, or high-growth environments.
• Proven track record of building and executing B2B marketing programs that support enterprise, developer, or partner-led GTM motions in Korea or similarly complex markets.
• Strong understanding of Korea enterprise buying dynamics, including the role of trust, regulation, partners, executive relationships, and local proof points.
• Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments.
• Experience working closely with Sales, GTM, Partnerships, Product Marketing, Comms, Events, regional marketing, and external partners in a matrixed organization.
• Excellent communicator and collaborator, with native Korean and business-level English proficiency and strong stakeholder management and influence skills across Korea Country/GTM, regional marketing, and global teams.
• Experience managing agencies, vendors, local customer events, field programs, and regional marketing partners preferred.

Nice to Have

• Experience marketing AI, developer, or highly technical products.
• Familiarity with trust-sensitive enterprise environments.
• Prior experience leading Korea field marketing, customer events, enterprise demand generation, developer marketing, or country-level B2B marketing scopes.