Description
We are looking for a B2B Product Marketing expert to join our team at ElevenProductions, the premium audio services arm of ElevenLabs. As a key member of our growth team, you will own growth for ElevenProductions end-to-end, spanning product marketing and demand generation. Your primary responsibility will be to position and package our service lines for enterprise buyers, launch new capabilities as Productions expands into additional languages and formats, produce the collateral that enables our sales team to close, and drive the pipeline that fills it.
This is a green-field role where you will define the playbook from scratch, working cross-functionally with the Productions team, sales, and the broader marketing organization.
To succeed in this role, you will need to have experience marketing managed services, professional services, or complex B2B products to enterprise buyers in media, entertainment, gaming, publishing, or adjacent industries. You will also need to be able to translate deeply technical workflows into clear value propositions that resonate with non-technical decision makers.
Key responsibilities include:
- Positioning and packaging our service lines for enterprise buyers
- Launching new capabilities as Productions expands into additional languages and formats
- Producing collateral that enables our sales team to close
- Driving the pipeline that fills it
You will thrive on this team if you have a genuine interest in media production and how enterprises produce content at scale. You will need to be comfortable owning demand generation alongside product marketing, building target account lists, developing outbound sequences, identifying relevant events, and collaborating with performance marketing on paid campaigns.
The ideal candidate will have launched products or services and created collateral for enterprise audiences, including sales decks, case studies, battle cards, one-pagers, and landing pages. They will also need to take initiative and work autonomously from day one, prioritizing learning and contribution while leaving ego aside.