Field Marketing Manager

Fin is looking for a Field Marketing Manager to own and scale our portfolio of curated and third-party programs in EMEA. This role is critical to building meaningful, high-impact touchpoints with prospects and customers, turning regional experiences into measurable pipeline and revenue.

You'll lead the strategy and execution of roadshows, sponsored events, virtual programs, executive dinners, and hospitality experiences. Working closely with Sales, Marketing, Product, and GTM partners, you'll design programs that not only generate early-stage pipeline but also accelerate deals and help close business.

This is a highly strategic, cross-functional role for someone who knows how to balance creativity with performance and who thrives on building programs that deliver real business outcomes.

Key responsibilities include:

• Owning regional event strategy: Plan and execute a portfolio of curated and third-party events, including roadshows, sponsored programs, conferences, tradeshows, virtual events, executive dinners, and hospitality experiences

• Driving pipeline generation and acceleration: Build programs that create net-new opportunities while also influencing and accelerating active deals

• Partnering closely with Sales: Align with regional sales leaders to identify target accounts, define goals, and ensure strong pre- and post-event follow-up

• Designing high-impact experiences: Develop engaging, tailored event formats that resonate with target audiences and create meaningful connections

• Managing third-party partnerships: Evaluate, negotiate, and manage sponsored event opportunities to maximize program efficacy

• Developing account-focused programs: Collaborate with GTM teams to support account-based marketing (ABM) initiatives through curated experiences

• Owning performance measurement: Track results and report on pipeline, influence, and revenue impact

• Building scalable processes: Create repeatable frameworks and playbooks for regional event execution and optimization

• Collaborating cross-functionally: Work closely with Brand, Growth, Product Marketing, and Customer teams to ensure consistent messaging and strong execution

Requirements include:

• 4+ years of experience in field marketing, event marketing, or demand generation in a B2B SaaS environment

• Proven track record of driving pipeline generation and influencing revenue through events and field programs

• Experience executing both curated (owned) and third-party (sponsored) events

• Strong understanding of how to engage accounts across the funnel, from early-stage awareness to late-stage deal acceleration

• Excellent stakeholder management skills, with experience partnering closely with Sales and cross-functional teams

• Strategic mindset with the ability to connect program execution to broader business goals

• Strong project management and organizational skills, with the ability to manage multiple programs simultaneously

• Data-driven approach to measurement, reporting, and optimization

• Experience with ABM strategies and targeting is a plus

• Willingness to travel to support key regional events

Success in this role will be measured by the following key performance indicators:

• Regional event programs consistently generate high-quality pipeline and influence revenue

• Strong alignment and trust with Sales and GTM partners

• Events are thoughtfully designed, well-executed, and highly engaging for target audiences

• Clear visibility into performance, with measurable impact on pipeline creation and deal acceleration

• Scalable, repeatable frameworks are in place to grow regional programs efficiently