Mobile Growth Manager

We're looking for a Mobile Growth Manager to own and scale our app acquisition and growth channels. This role will be hands-on in building, testing, and optimizing campaigns across mobile platforms,working cross-functionally with creative, product, lifecycle marketing, and data science. You'll have the opportunity to drive measurable growth across installs, activation, and revenue, while connecting paid acquisition to the full app experience.

Key Responsibilities:

• Develop and execute mobile growth strategies across key acquisition channels (Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging platforms)
• Own campaign planning, budget allocation, optimization, and performance tracking end-to-end
• Partner closely with creative teams to develop high-performing, platform-native ad creative (static, video, UGC)
• Design and run experiments to improve install rate, activation, retention, and monetization
• Work with product and lifecycle teams to optimize onboarding, conversion flows, and downstream engagement
• Build and leverage attribution frameworks (SKAN, MMPs) to measure true performance and guide decision-making
• Analyze performance and optimize campaigns based on CPI, CAC, LTV, payback period, and retention metrics
• Identify and scale high-performing channels while quickly cutting underperforming ones
• Stay up to date with platform changes, privacy updates, and emerging opportunities in mobile growth

Requirements:

• Hands-on experience managing mobile acquisition campaigns across platforms like Meta, TikTok, Apple Search Ads, or Google App Campaigns
• Comfortable working within mobile attribution constraints (SKAN, MMPs) and making decisions with imperfect data
• Experience operating in ambiguity and building new channels or programs from scratch
• Strong collaboration skills and ability to work with cross-functional teams
• Excellent communication skills and ability to translate performance into business outcomes (growth, revenue, efficiency)